23.08.2018 Press release

Hertha BSC and Hyundai bring supporters together for Fan Match

  • Hyundai Motor was recently announced as the new Global Automotive Partner for Hertha BSC
  • Hertha stars Marvin Plattenhardt, Vedad Ibišević and Salomon Kalou surprised group of Hertha BSC fans during special 5-a-side game at club’s training facility
  • Pan-European ‘For the Fans’ campaign will aim to bring fans together through a range of supporter-based initiatives throughout the season

Press material

Hyundai Motor has today announced a multi-year partnership with Hertha BSC, becoming the club’s new Global Automotive Partner.
Following the recent announcement of its multi-year partnership with Hertha BSC as the club’s new Global Automotive Partner, Hyundai Motor brought together some of the club’s most passionate fans to take part in a 5-a-side football match with a difference at Hertha BSC’s Schenkendorfplatz training facility.
Two groups of fans from official Hertha BSC supporters’ clubs in Berlin and Brandenburg came together for the game, which saw Hertha BSC stars Marvin Plattenhardt and Vedad Ibišević surprise the two teams by announcing themselves as their coaches for the day.
There was a further shock for the fans, as striker Salomon Kalou greeted the two teams pitchside, announcing himself as the guest referee for the day. With Kalou overseeing a competitive game and Plattenhardt and Ibišević cheering on their teams from the sidelines, the match came to a fitting finale with a dramatic penalty shootout won by the away team. The Hertha BSC stars posed for photographs and autographs with the fans to bring a great finale to a special day.
Our partnership with Hertha BSC is all about us being ‘For the Fans’ and creating new and exciting opportunities for supporters throughout the season. This activity was a fantastic way to celebrate our new relationship, by providing a special moment for some of the club’s most passionate followers. It was great to see the players getting into the spirit of the occasion and I’m sure the fans will remember this day for a long time!

Andreas-Christoph Hofmann Vice President Marketing & Product at Hyundai Motor Europe

I really enjoyed playing the role of the referee and it’s actually a lot harder than it looks. It’s always great to meet Hertha BSC fans and we had a really fun afternoon together. It was clear to see what the club means to them and how passionate they are, so it was nice to be able to give something back to them and recognize their loyal support. I just hope they didn’t mind me giving them so many yellow cards!

Salomon Kalou Hertha BSC striker


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