Sport Sponsorships

Over the years, Hyundai Motor Europe has enjoyed a long-standing presence in professional European football. For the last two decades, the company has been actively engaged in national and international competitions, and since 1999 the brand has been a FIFA Top Partner.

Hyundai is heavily involved as a partner of top European football clubs such as Atlético de Madrid and Eintracht Frankfurt, as well as the Croatian national team.

Latest news

14.08.2023 Press release

Hyundai Motor Teams Up with Common Goal for Gender Equality Program During 2023 FIFA Women’s World Cup

Hyundai today announced its support for Common Goal’s Equal Play Effect, a women empowerment program, during the final weeks of 2023 FIFA Women’s World CupTM.

19.07.2023 Press release

Hyundai Motor Expands ‘Goal of the Century’ Campaign to Focus on Inclusivity for FIFA Women’s World Cup 2023™

Hyundai announced today that it is launching an expanded ‘Goal of the Century’ global communication campaign for the FIFA Women’s World Cup Australia & New Zealand 2023™.

03.07.2023 Press release

Hyundai Motor and Kia to Sponsor FIFA Women’s World Cup Australia & New Zealand 2023™ as Official Mobility Partners

Hyundai and Kia today jointly announced that they will sponsor the FIFA Women’s World Cup Australia & New Zealand 2023™ as FIFA’s official mobility partners.

17.04.2023 Press release

Hyundai Motor Extends Partnership with World Archery through 2025, Targeting a Decade of Title Sponsorships

Hyundai Motor Company has secured naming rights to World Archery Federation’s premier international events for three additional years.

16.11.2022 Press release

Hyundai Motor Opens FIFA Museum with FIFA World Cup™ Exhibition and Reveals Record-setting Sculpture ‘The Greatest Goal’

Hyundai Motor Company today opened the FIFA Museum presented by Hyundai at FIFA Fan FestivalTM in Doha, Qatar as part of its FIFA World Cup 2022 ‘Goal of the Century’ campaign.


I am a customer

I am interested in a model or have a specific question about Hyundai.

Go to customer website

I am a journalist

I am looking for a direct press contact from Hyundai.