Privacy policy

This is the Privacy Policy (‘Policy’) for this website which is run and provided by Hyundai Motor Europe GmbH, Kaiserleipromenade 5, 63067 Offenbach am Main, Germany (we, us and our).

We will only use the personal data gathered through this website as set out in this Policy. Below you will find information on how we use your personal data, for which purposes your personal data is used, with whom it is shared and what control and information rights you have.

1. Data Controller and Contacting Us or our Data Protection Officer

The responsible data controller for any personal data collected and processed in connection with the use of this website is:

Hyundai Motor Europe GmbH Kaiserleipromenade 5 63067 Offenbach am Main, Germany

Please submit any questions, concerns or comments you have about this Policy or any requests concerning your personal data by email to  Our further contact details are disclosed in the imprint.

The information you provide when contacting us will be processed to handle your request and will be erased when your request was completed. Alternatively, we will restrict the processing of the respective information in accordance with statutory retention requirements, if applicable.

If you wish to contact our data protection officer you can do so via:

2. Informational Use of the Website

When you visit our website for informational reasons, i.e. without registering for any of our provided services and without providing us with personal data in any other form, we automatically collect your IP address in order to provide you with our website and to ensure system stability and efficiency and to implement proper safeguards as to the security of our website and services.

The personal data automatically collected is necessary to provide the website, Article 6 sec. 1 sent. 1 lit. b GDPR as far as this is necessary to operate our website or Article 6 sec. 1 sent. 1 lit. f GDPR (legitimate interest) with regards to our use of technical information to enhance our systems, make your usage of the websites more convenient or ensure the security of our websites. This is based on our legitimate interest as the data used for these purposes are stored for a limited period and do not allow us to personally identify a user.

Personal data that is collected is deleted automatically after the above mentioned purposes are fulfilled.

3. Recipients and Categories of Recipients

Any access to your personal data is restricted to those individuals that have a need to know in order to fulfill their job responsibilities.

We may transfer your personal data for the respective purposes to the recipients and categories of recipients listed below.

  • Private third parties – Affiliated or unaffiliated private bodies other than us.

  • Data processors – Certain third parties, whether affiliated or unaffiliated, may receive your personal data to process such data on behalf of us under appropriate instructions as necessary for the respective processing purposes. The data processors will be subject to contractual obligations to implement appropriate technical and organisational security measures to safeguard the personal data, and to process the personal data only as instructed.

  • Governmental authorities, courts, external advisors, and similar third parties that are public bodies as required or permitted by applicable law.

4. Cross Boarder Data Transfers

Within the scope of our information sharing activities set out above, your personal data may be transferred to other countries (including countries outside the EEA) which may have different data protection standards than your country of residence. The website is hosted within the EU. Our servers, relevant for onward processing, are located in Korea. We have proper guarantees with the involved third parties in place (e.g. other Hyundai group companies operating the websites on our behalf) to ensure an adequate level of protection for personal data. Please note that data processed in a foreign country may be subject to foreign laws and accessible to foreign governments, courts, law enforcement, and regulatory agencies. However, we will endeavor to take reasonable measures to keep up an adequate level of data protection also when sharing your personal data with such countries.

In the case of a transfer outside of the EEA, this transfer is safeguarded by EU Standard Contractual Clauses. 

5. Cookies

What are cookies?

The main purpose of cookies is to make it quicker for users to access the selected services. In addition, cookies make it possible to tailor the services offered by the website, allowing information of interest or potentially of interest to be provided to users depending on their use of the services. A cookie is any kind of file or device that is downloaded to a user’s system for the purpose of storing data that may be updated or retrieved by the company responsible for its installation.

We use cookies on this website, in order to understand how you use our website and to improve your experience. Cookies are text files which are stored on your computer. After you have finished your session and closed your browser many of the text files are deleted (“session cookies”). So-called “persistent cookies” are also stored and these allow us to recognize you during your next visit on our website. Our partner companies are not permitted to collect, process or use personal data stored in the form of cookies on our website. You can prevent cookies being saved on your computer by changing your browser settings. This may result in some functions used by our website being restricted.

Types of Cookies

Depending on the company managing them:

  • Own cookies: Are those which are sent to the user’s system from a system or domain managed by the editor and from which the service requested by the user is provided.

  • Third party cookies: Are those which are sent to the user’s system from a system or domain that is not managed by the editor but by another company processing the data obtained through the cookies.

Depending on the period of time that they remain active:

  • Session cookies: Are those cookies designed for gathering and storing data while the user is using a web page. They are usually used to store information that is only intended for providing the service requested by the user on one single occasion (e.g. a list of purchased products).

  • Persistent cookies: In this type of cookie the data continues to be stored on the system and may be accessed and processed during a specific period of time by the manager of the cookie, which may range between several minutes and several years.

Depending on their purpose:

  • Technical cookies: Are those which allow the user to browse a website, platform or application and use the different options or services offered, such as, for example, controlling data traffic and communication, identifying the session, accessing restricted areas, recalling the parts of an order, carrying out the process for purchase of an order, making a request to register for or participate in an event, using security elements during browsing, storing contents for the transmission of videos or sound or sharing contents through social networks.

  • Analytical cookies: Are those which enable the manager to monitor and analyse the behaviour of the users of the websites to which they are linked. The information collected by means of this type of cookie is used to measure the activity of the websites, applications or platforms and to draw up browsing profiles of the users of such websites, applications and platforms in order to introduce upgrades on the basis of the analysis of the data on the use of the service by users.

  • Advertising cookies: Are those which enable the most efficient management possible of the advertising space that the editor has included in a website, application or platform from which the requested service is provided on the basis of criteria such as the edited content or the frequency with which the advertisements are shown.

  • Behavioural advertising cookies: Are those which enable the most efficient management possible of the advertising space that the editor has included in a website, application or platform from which the requested service is provided. These cookies store behavioural information about users obtained through the ongoing observance of their browsing habits, which allows a specific profile to be defined in order to show advertising on the basis of such profile.

The data processed by analytical, advertising and/or behavioural advertising cookies are not strictly necessary for visiting our website. We will only process data by analytical, advertising and/or behavioural advertising cookies if you gave us your prior consent pursuant to Article 6 sec. 1 sent. 1 lit. a GDPR.

Disabling cookies

You may choose which cookies you want on this website by setting your browser here.

Google Tag Manager

This website uses Google Tag Manager. Google Tag Manager is a solution operated by Google LLC. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) that allows marketed website tags to be managed using an interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not register personal data. The tool causes other tags to be activated which may, for their part, register data under certain circumstances. Google Tag Manager does not access this information. If recording has been deactivated on domain or cookie level, this setting will remain in place for all tracking tags implemented with Google Tag Manager.



Technical functionality. Enabling asset download basket.

About the cookie:

We use the service Cloudinary for the download function for the asset download basket. Cloudinary is a cloud-based optimisation tool provided by Cloudinary Ltd., 111 W Evelyn Ave, Suite 206, Sunnyvale, CA 94086, USA. To provide the assets in a zip format, Cloudinary uses connection, device and browser data and asks for your IP address. The information collected by Cloudinary is typically transferred to and stored on a Cloudinary server in the European Union and United States.

Further information on data processing and storage can be found at:

Who receives the data?




Functionality and analysis of user behavior.

About the cookie:

On our websites you can watch embedded videos uploaded on YouTube (YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA; YouTube is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) that are integrated via the “extended data protection mode” and an iFrame. The "extended data protection mode" function means that the data described below is only transmitted to the YouTube server when you actually start a video via clicking the play button.

This connection is necessary in order to be able to show the respective video on our website via your internet browser. In this course, YouTube will at least collect and process your IP address, the date and time as well as the website you visited. If you are logged in to your YouTube account at the same time when you press play, YouTube will assign your surfing behavior with your user profile. You can prevent such data processing by logging out of your account before visiting our websites.

As this is the service of a third party, we have no influence on the processing of such data by Google. The purpose and scope of data collection and the further processing and use of the data by Google as well as your rights and setting options for the protection of your privacy can be found in the relevant information on data protection at

Who receives the data?

YouTube (Google)

Cookie: Google Analytics




Analysis. Reporting of website traffic.

About the cookie:

This website uses Google Analytics, an analysing service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States of America (“USA”).

The IP-anonymisation is activated on this website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transferred to a Google server in the USA and truncated there. The IP-anonymisation is active on this website.

Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them other services relating to website activity and internet usage.

The IP-address that your browser conveys within the scope of Google Analytics, will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser:

Please refer to further information on usage rights or data protection please visit the following websites: or  

Who uses the cookie?

Google (Google Analytics)

Cookie: Vimeo




Analysis. Reporting of website traffic.

About the cookie:

On our websites you can watch videos uploaded on Vimeo (Vimeo Inc., 555 West 18th Street, New York, NY 10011, USA ("Vimeo").

If you visit one of our pages with a Vimeo plugin, a connection to the Vimeo servers is established. The Vimeo server is informed about which of our pages you have visited. In addition, Vimeo will receive your IP address. This also applies if you are not logged in to Vimeo account when you visit our website or do not have a Vimeo account. The information is transmitted to a Vimeo server in the US.

If you are logged in to your Vimeo account, Vimeo allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account before visiting our website.

For more information on how to handle user data, please refer to the Vimeo Privacy Policy at

Who uses the cookie?

Vimeo (Vimeo Inc.)

6. Social media and third-party content

Insofar our website includes contents or services of social media and third-party providers, the collected and processed personal data is necessary to provide the content or services and based on our legitimate interest to improve our offer and make it more interesting for you as a user, Article 6 sec. 1 sent. 1 lit. f GDP

In order to protect your personal data while visiting our website we do not use social plugins. Instead, we embedded HTML-links in our website, enabling easy sharing in third-party provider platforms. Embedding the link prevents a direct connection with various third-party provider network servers when opening a page from our website. When clicking on one of the buttons, a browser window opens and directs you to the respective website of the third-party provider on which (after you have logged in) for example, the “Like” or “Share” button can be used.

For more information on the purpose and scope of data processing and further use of your personal data by the third-party providers and their websites as well as your rights and possible settings to protect your privacy, please refer to the Privacy Policy of the respective third-party provider:

7. No requirement to provide personal data

The provision of your personal data will generally be voluntarily and there is no statutory nor contractual obligation to provide your personal data. We generally do not contractually require provision of your personal data; but note that in any event non-provision of personal data might exclude you from using some of our services or parts thereof.

8. Security

We have reasonable state of the art security measures in place to protect against the loss, misuse and alteration of personal data under our control. For example, our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized personnel have access to personal data. Whilst we cannot ensure or guarantee that loss, misuse or alteration of information will never occur, we use all reasonable efforts to prevent it. 

9. Data retention

We strive to keep our processing activities with respect to your personal data as limited as possible. In the absence of specific retention periods set out in this Policy, your personal data will be retained only for as long as we need it to fulfil the purpose for which we have collected it and, if applicable, as long as required by statutory retention requirements.

10. Your rights

Under the legislation applicable to you, you may be entitled to exercise some or all of the following rights:

  1. require (i) information whether your personal data is retained and (ii) access to your personal data retained, including the purposes of the processing, the categories of personal data concerned, and the data recipients as well as potential retention periods;

  2. request rectification, removal or restriction of your personal data, e.g. because (i) it is incomplete or inaccurate, (ii) it is no longer needed for the purposes for which it was collected, or (iii) the consent on which the processing was based has been withdrawn;

  3. refuse to provide and – without impact to data processing activities that have taken place before such withdrawal – withdraw your consent to processing of your personal data at any time;

  4. object, out of grounds relating to your particular situation, that your personal data shall be subject to a processing. In this case, please provide us with information about your particular situation. After the assessment of the facts presented by you we will either stop processing your personal data or present you our compelling legitimate grounds for an ongoing processing;

  5. take legal actions in relation to any potential breach of your rights regarding the processing of your Personal data, as well as to lodge complaints before the competent data protection regulators; and /or

  6. require (i) to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and (ii) to transmit those data to another controller without hindrance from our side; where technically feasible you shall have the right to have the personal data transmitted directly from us to another controller.

You may (i) exercise the rights referred to above or (ii) pose any questions or (iii) make any complaints regarding our data processing by contacting us under the contact details set out below.

11. Changes to the Privacy Policy

This Policy may require an update from time to time – e.g. due to the implementation of new technologies or the introduction of new services. We reserve the right to change or supplement this Policy at any time. We will publish the changes on

12. Data Processing for other Hyundai Services

This Policy only sets out the information for the processing of your personal data when visiting our website. In case we collected your information otherwise (for example when registering with other Hyundai services), information on the processing of your personal data for such services will be provided separately. In any case your above rights as set forth under Section 10 will apply accordingly.

If you have any questions in regard to the processing of your personal data related to other services by us, please contact