Hyundai Motor Supports the Korean Pavilion at the 60th International Art Exhibition – La Biennale di Venezia and the Korean Pavilion’s 30th Anniversary Exhibition
- Hyundai Motor continues its longstanding support of the Korean Pavilion at the Venice Biennale, supporting this year’s presentation by artist, KOO JEONG A
- KOO JEONG A’s ODORAMA CITIES explores scents and spatial encounters, creating a scent portrait of the Korean Peninsula
- Hyundai Motor also supports Every Island is a Mountain, an exhibition organized by Arts Council Korea, presenting works by the 36 artists and collectives who have participated in the Korean Pavilion exhibitions the last 30 years
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Hyundai Motor Company is pleased to announce its continued support for the Korean Pavilion at the 60th International Art Exhibition – La Biennale di Venezia. Hyundai Motor has been the lead supporter of the Korean Pavilion since 2015, supporting five consecutive exhibitions over the past decade.
Hyundai Motor’s support for the Korean Pavilion at the Venice Biennale over the past decade reflects our dedication to creating a sustainable ecosystem for the arts by fostering artistic exploration and establishing a deeper engagement with global audiences. We are delighted to continue and enhance our partnership in celebration of the 30th anniversary of the Korean Pavilion.
KOO JEONG A - ODORAMA CITIES, Korean Pavilion 2024, La Biennale di Venezia, Installation view, Courtesy of Pilar Corrias, London, and PKM Gallery, Seoul, Photo Mark Blower
This year’s Korean Pavilion presents ODORAMA CITIES by KOO JEONG A and will be open to the public from April 20 to November 24, 2024, at the Giardini in Venice, Italy. This exhibition, curated by Seolhui Lee and Jacob Fabricius, explores the nuances of spatial encounters and the role of scents, smells and odors in our perception, memory, and recollection of spaces.
Interested in immaterialism, weightlessness, endlessness and levitation, KOO is known to add new layers to any given space, merging intimate experiences with large-scale immersive installations. KOO transforms the pavilion into a collection of olfactory memories while playing with sculptural elements presented within the space. The scent memories were collected from individuals across the globe through a public open call held during the summer of 2023 with the aim of capturing a scent portrait of the entire Korean peninsula. Responses to the question “What is your scent memory of Korea?” were collected over the course of three months and these stories are the cornerstones of the olfactory experiences at the exhibition. KOO and the Artistic Directors have carefully selected keywords and stories that have been given to 16 perfumers, who have interpreted and created 17 distinct scents for the exhibition.
As a part of its support for Korean Pavilion 2024, Hyundai Motor will present a public program titled ‘Hyundai Art Node at the Korean Pavilion’ in late August 2024. This public program provides an opportunity to realize the true potential of the Korean Pavilion and aims to further engage visitors.
To mark the opening of this special exhibition, Arts Council Korea in partnership with Hyundai Motor will host ‘Hyundai Night in celebration of Korean Art’ as an opening reception, on the evening of April 18. Every Island is a Mountain will be held from April 19 to September 8 at the Palazzo Malta – Ordine di Malta in Venice.
ODORAMA CITIES by KOO JEONG A
Korean Pavilion at the 60th International Art Exhibition – La Biennale di Venezia
20 April – 24 November 2024, Giardini, Venice
In partnership with Hyundai Motor
Artistic Directors: Seolhui Lee and Jacob Fabricius
Every Island is a Mountain by Arts Council Korea
19 April – 8 September, Palazzo Malta – Ordine di Malta
In partnership with Hyundai Motor
Every Island is a Mountain, 2024, Installation view, Courtesy of Arts Council Korea, Photo Park Jimin
KOO JEONG A – ODORAMA CITIES
Since the early 1990s, KOO JEONG A (they/them – b. 1967, lives and works everywhere) has made works that are seemingly casual and commonplace, yet at the same time remarkably precise, deliberate, and considered. Their reflections on the senses and the body incorporate objects, still and moving images, audio elements and aromas. Many of their works are conceived within site-specific environments that question the limits of fact and fiction, the imaginary and actuality of our world. KOO considers the connection of energies between place and people, relying on chance to drive their encounters.
KOO held solo shows at Kunsthalle Düsseldorf, Germany (2012), Dia Art Foundation, Dia: Beacon, USA (2010), and Centre Pompidou, France (2004), where they gained their international stature. They have participated in various international exhibitions, including Venice Biennale, Italy (2014, 2009, 2003, 2001, 1995), Liverpool Biennale, UK (2010), Busan and Gwangju Biennales, South Korea (2020; 2014, 2002, 1997), the Guggenheim Museum, USA (2010, 2004, 2002), Fondation Louis Vuitton, France (2015), and National Museum of Modern and Contemporary Art, South Korea (2015). KOO was a finalist for the Hugo Boss Prize in 2002, won the Hermes Korea Prize for contemporary art in 2005, and was named as 2016 Artist of the Year by the Korean Cultural Centre UK.
About curators, Seolhui Lee & Jacob Fabricius
Seolhui Lee (b. 1987, lives and works in Aarhus) is the chief curator at Kunsthal Aarhus in Denmark (2023–present). She previously served as the head of the exhibition team for the Busan Biennale 2020, was a curator at the Seoul Museum of Art (2018–2019) and worked for the Korea Artist Prize 2012 at the National Museum of Modern and Contemporary Art, South Korea (2012–2013). In addition, Lee has served as an adjunct professor at the Korea National University of Arts (2019–2022) and the Kaywon University of Art & Design, South Korea (2022–2023). In conjunction with her studies, Lee’s essays have been published in Korean Contemporary Art Since 1990 (2017) and Reading Korean Contemporary Art with Keywords (2019). She is also a contributor for various art publications, including the contemporary Korean art magazine Art In Culture since 2020.
Jacob Fabricius (b. 1970, lives and works in Copenhagen) is the director of Art Hub Copenhagen in Denmark (2021–present). Prior to this, Fabricius was the artistic director at Kunsthal Aarhus (2016–2021), where he curated several exhibitions by South Korean artists. In 2019, he was appointed as the artistic director for the Busan Biennale 2020 and curated the exhibition Words at an Exhibition: an exhibition in ten chapters and five poems. Fabricius has also served as the director at Kunsthal Charlottenborg, Denmark (2013–2014), artistic director at Malmö Konsthall, Sweden (2008–2012), associate curator at the Centre d’Art Santa Mònica, Spain (2006–2008), Cneai=, France (2015–2016), and artistic director of Contour 2013, 6th Biennial of Moving Image, Belgium (2012–2013).
For more information about the Korean Pavilion at the 60th International Art Exhibition – La Biennale di Venezia and the Arts Council Korea’s 30th anniversary exhibition, please visit the exhibition websites and Hyundai Motor’s official channels.
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