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24.03.2025 Story

Built to Belong: The IONIQ 9 – An Ultra-Spacious Electric Car That Sparks Limitless Possibilities

When it comes to providing a space for creativity and connection, the IONIQ 9 is hard to beat.

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11.12.2024 Story

Building Authentic Connections: How Brands Can Relate To The Next Generation Of Customers

Socially and environmentally conscious, as well as digitally native, Gen Z isn’t interested in brands that solely push their products.

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23.10.2024 Story

Duality in Motion: The Spirit of Seoul

Korea is a country of contrasts, and nowhere is this unique duality more apparent than in its capital, Seoul.

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19.09.2024 Story

How to use Hyundai’s Smart Sense safety tech in the all-new INSTER

Imagine driving with an extra set of eyes, ready to spring into action at a moment’s notice. That’s exactly what Hyundai’s Smart Sense does.

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13.09.2024 Story

Chabak: Exploring the Korean car camping trend with the all-new Santa Fe

In Korean, cha translates to ‘car’, and bak means ‘stay’. The trend is redefining the outdoors experience, offering flexibility that traditional camping cannot match.

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05.09.2024 Story

Compact car, big possibilities

As the city demands more versatile and eco-friendly cars, the all-new Hyundai INSTER rises to the challenge, showcasing advanced technologies within the city car segment.

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03.09.2024 Story

The colour revolution: how Gen Z is painting the world

For Gen Z, colour is the latest method of communication, and they’re using it to make bold statements about who they are.

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30.07.2024 Story

The evolution of cruise control

With automated features increasingly becoming a staple of modern cars, cruise control may not sound like the most modern car component. However, its invention marked the start of driverless vehicles.

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26.07.2024 Story

‘Run to progress’: Hyundai encourages an active lifestyle and enjoyment in running across Europe

Nearly half of Europe’s population is passionate about running – through the ‘Run to progress’ initiative, Hyundai has consolidated national running events.

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25.07.2024 Story

Tucson celebrates two decades of innovation: the incredible journey to success

Since its debut in 2004, the Hyundai Tucson has become one of the most popular SUVs, with millions sold globally.

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