- ‘Helio Curve’ kinetic installation forms a living wave, celebrating ‘moment of motion’
- Artist Reuben Mangolin captures essence of Hyundai Motor’s design philosophy ‘Fluidic Sculpture’
- Intrado concept car showcased at 2015 Milan Design Week
The ‘Helio Curve’ installation is Hyundai Motor’s latest contribution to its ongoing ‘Sculpture in Motion’ collaboration with international artists and a part of its commitment to sharing and fostering design excellence in all its forms. The ‘Sculpture in Motion’ project name encapsulates motion within a space and between spaces –hinting at how Hyundai Motor is sharing ‘art of motion’ by bringing displays from different cities around the world.
As design becomes an ever more important element of the brand’s identity, Hyundai Motor uses the annual Milan Design Week as a stage on which to present its Fluidic Sculpture design philosophy, where the creative process is always adaptive, flowing and inspired by nature. Bringing movement to life, ‘Helio Curve’ takes on the form and motion of a continuously moving living organism, demonstrating the way a ‘moment of motion’ can take a more tangible, sculptural form while still retaining its natural energy and movement.
This time, the ‘Sculpture in Motion 2.0’ project is especially more focused on naturally expressing Hyundai Motor’s design philosophy. In order to depict one of ‘Sculpture in Motion 2.0’ design messages ‘the living beauty’, the beauty of living has been optimized and ‘harmonious interconnectivity’ has been portrayed by achieving ‘harmony’ among individual entitles.
I am glad to introduce ‘Sculpture in Motion’ project again at the Milan Design Week so that more people can experience, feel and empathize with our design philosophy. ‘Sculpture in Motion 2.0’ expresses Hyundai Motor’s signature design DNA ‘fluidic’ through analog technology and movements. Going forward, we will continue to communicate with our customers regarding our design philosophy in various ways.
The Artist – Reuben Margolin
After studying Mathematics and English at Harvard (US), Margolin studied classical drawing (Florence, Italy) and monumental painting (St Petersburg, Russia), before embarking on a 15-year career creating large, mechanically-driven art installations in major cities across the globe. Margolin’s approach to his work is closely aligned with Hyundai Motor’s Fluidic Sculpture design philosophy, celebrating the precision, intelligence and energy of movement in the natural world.
They are made of wood, aluminum, and copper, and are driven by overhead structures containing electric motors, cams, levers, thousands of pulleys, and miles of cable or string. Although their modular fluidity is reminiscent of digital graphics, their motion is instead produced by layering the effects of simple mechanical components. People’s delight in both the dynamic overhead structures as well as the suspended wave has been immensely gratified.
The composer adopted three key themes of ‘Cozy’, ‘Modern’, and ‘Neo Classic’ to pay homage to nature’s vibrant yet tranquil energy, which the artwork emulates. The soundtrack will make its premier on the evening of April 13 with a live crossover between orchestra and DJ.
‘Sculpture in Motion’ project
Occupying 1,000 square meters, the installation was made up of 12,000 translucent spheres, acting collectively as a screen, surrounded by eight high-powered lasers and suspended over a pool of water. The installation’s performance was created by lights, lasers and interactive media which employed a special 3D scanning system to register visitors’ body warmth, allowing them to explore and manipulate the installation by using their gestures to create shapes.
Intrado showcases design approach
Intrado was the first Hyundai Motor concept car to feature styling inspired by Fluidic Sculpture 2.0, the latest iteration of Hyundai Motor’s design language. Far more than a styling exercise, Intrado demonstrates Hyundai Motor’s belief that advanced vehicle technologies and intelligent design can be combined to engage more effectively with driver and passengers.
The car’s use of lightweight materials, radical construction methods and an advanced powertrain raises efficiency, while the design focus inside and out is on meeting the needs of consumers with busy lifestyles. The distinctive exterior shape of Intrado is dictated by the need to be aerodynamically efficient as well as visually appealing.