19.12.2018 Press release

Hyundai Motor Announces ‘Explore the Possibilities’ Campaign

  • Hyundai to host social media event featuring hashtags #Explorethepossibilities and #HyundaiMotorstudio to invite customers to Hyundai Motorstudios worldwide
  • The campaign film and the social media event to deliver memorable brand experiences to customers

Press material

Hyundai Motor today announced ‘Explore the Possibilities’ campaign with Hyundai Motorstudio, a space that embodies company’s journey to create new car culture.

The campaign showcases a special film and a social media event, through both of which Hyundai aims to deliver its unique brand experience to customers and closely communicate with them worldwide.

Hyundai Motorstudio is not just a simple automobile showroom but a culture and art complex that offers extensive future automotive technologies. With this campaign, Hyundai Motor expects to provide memorable experiences to customers who can truly find their own possibilities.

Cornelia Schneider Head of Space Innovation at Hyundai Motor

From December 19, 2018 to January 20, 2019, people can participate in the social media event by watching the ‘Explore the Possibilities’ campaign film that illustrates the importance of discovering possibilities through Hyundai Motorstudio. Then, they can post their moments of discovering their own unique possibilities and potential in their personal Instagram account, alongside the hashtags #Explorethepossibilities and #HyundaiMotorstudio.

The hashtags will enable customers to automatically participate in the contest, and winners of the contest will be invited to one of Hyundai Motorstudios located in Seoul, Beijing or Moscow, allowing them to truly experience, experiment, and explore possibilities first-hand. Winners will be announced via the microsite after January 28, 2019.

The new campaign film features diverse brand experiences showcased in all Hyundai Motorstudios located in Korea (Seoul, Hanam, Goyang), Moscow, and Beijing. The film can be viewed at Hyundai Motorstudio microsite (www.hyundaimotorstudio.co.kr/en) and YouTube channel (youtu.be/4Qol9zfQ61w).

Since launching its first location in Seoul in 2014, Hyundai Motorstudio has provided numerous innovative experiences to customers around the globe. By providing immersive experiences including various events and exhibitions, Hyundai Motorstudio has become a place where visitors can communicate with Hyundai Motor and experience Hyundai’s brand identity and value. More than 3.6 million visitors have visited Hyundai Motorstudios worldwide.


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