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Concept Cars

Sensuous Sportiness. Parametric dynamics. Cascading Grille. All of these design features were first seen in Hyundai concept cars. Learn more about Hyundai's most recent concept cars - and, in some cases, the production vehicles they inspired.

Latest news

01.04.2025 Press release

Rev Up with INSTEROID: Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul

Hyundai Motor Company continues to push the boundaries of automotive design with the unveiling of its visionary design concept car, INSTEROID, today in Seoul, Korea.

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25.03.2025 Press release

Ready to Play? Hyundai Motor Teases INSTEROID, A Sporty Gaming-Inspired EV Design Fantasy

Hyundai Motor Company today unveiled the INSTEROID – a playful interpretation of a ‘dream car’ designed to make you smile.

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10.01.2025 Press release

Triple European Unveil: Hyundai showcases INSTER, INSTER Cross, and INITIUM at Brussels Motor Show 2025

At 101st Brussels Motor Show, held from 10 to 19 January 2025, Hyundai unveils for the first time in Europe: INSTER, INSTER Cross, and INITIUM concept.

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31.10.2024 Press release

Hyundai Motor Reveals Bold and Efficient Hydrogen FCEV Concept Previewing New Design Language

Hyundai unveils its INITIUM hydrogen fuel cell electric concept vehicle, reinforcing its clear commitment to hydrogen mobility and sustainability.

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03.07.2024 Press release

Hyundai SANTA FE XRT, DICE and SPACE Design Concepts Take Home Red Dot Awards

The SANTA FE XRT Concept meets outdoor needs and ignites adventure spirit, DICE revolutionizes autonomous driving and promotes clean cities, SPACE Mobility offers customized experiences.

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