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10.01.2025 Press release

Triple European Unveil: Hyundai showcases INSTER, INSTER Cross, and INITIUM at Brussels Motor Show 2025

  • Hyundai debuts the all-electric INSTER and crossover INSTER Cross variant in Europe.
  • With INSTER, the company is taking the small SUV image to a bold new model.
  • INITIUM, Hyundai’s hydrogen fuel cell electric concept reinforces the company’s commitment to hydrogen mobility on its road to zero-tailpipe emissions.

Press material

At 101st Brussels Motor Show, held from 10 to 19 January 2025, Hyundai unveils for the first time in Europe: INSTER, INSTER Cross, the smallest, newest additions to the company’s EV lineup, and INITIUM concept, a Hydrogen FCEV concept vehicle that previews new production FCEV and showcases the company’s new design language “Art of Steel”.

Unveiling INSTER, INSTER Cross, and INITIUM at the Brussels Motor Show reflects Hyundai’s commitment to electrification and hydrogen as complementary paths to a sustainable future. These models mark significant milestones on the road of zero-emission solutions while showcasing our company’s ability to offer customers a comprehensive EV line-up – from compact to large and for diverse mobility needs and tastes.

Raf Van Nuffel Vice President of Product at Hyundai Motor Europe

Three models closer toward full electrification

The all-electric INSTER is a bold city car that raises the bar for compact EVs. With a segment-leading 370-kilometre range (WLTP), fast charging capabilities, bi-directional charging functionality (V2L), and advanced safety features, INSTER is designed for modern city life. Its compact yet spacious design combines eco-friendly materials and cutting-edge technology to deliver unmatched practicality and versatility.

INSTER’s adventure-ready, crossover variant, INSTER Cross, is crafted for urban explorers and outdoor enthusiasts alike. With an electric range of up to 360 kilometres (WLTP), rugged design elements – like skid plates and roof racks, and an exclusive Amazonas Green Matte finish, it bridges city commuting and weekend getaways. Production is set to begin soon.

INITIUM represents Hyundai’s vision of next-generation hydrogen FCEVs, building on the legacy of the ix35 Fuel Cell (2013) and NEXO (2018).
Combining advanced hydrogen technology with an estimated range of more than 650 kilometres and a smooth 150 kW motor output, INITIUM delivers powerful performance and sustainability.
Its ‘Art of Steel’ design language blends rugged elegance with practicality, while its V2L capability transforms it into a mobile power bank. INITIUM previews new production FCEV coming in the first half of 2025.

Hyundai’s hydrogen strategy

INITIUM is just one piece of the hydrogen puzzle. Hyundai sees hydrogen as a versatile, clean energy source central to achieving a net-zero future. The company’s hydrogen vision goes beyond passenger vehicles into clean logistics and heavy-duty transportation – exemplified by its XCIENT Fuel Cell trucks on European and worldwide motorways - but also beyond mobility and into the full Hydrogen value chain.

As a global leader in the hydrogen ecosystem through its HTWO brand, Hyundai is advancing the energy transition with strategic goals, including achieving carbon neutrality by 2045, pioneering innovative hydrogen production methods, and integrating mobility and energy via the HTWO Grid.

Disclaimer: CO2 and emissions data

  • Electricity consumption combined for the Hyundai INSTER 42 kWh (15” steel/alloy rims) with 2WD in kWh/100 km: 14.3; CO2 emissions combined in g/km: 0 (WLTP)
  • Electricity consumption combined for the Hyundai INSTER 42 kWh (17” alloy rims) with 2WD in kWh/100 km: 15.6; CO2 emissions combined in g/km: 0 (WLTP)
  • Electricity consumption combined for the Hyundai INSTER 49 kWh (15” steel/alloy rims) with 2WD in kWh/100 km: 14.9; CO2 emissions combined in g/km: 0 (WLTP)
  • Electricity consumption combined for the Hyundai INSTER 49 kWh (17” alloy rims) with 2WD in kWh/100 km: 15.1; CO2 emissions combined in g/km: 0 (WLTP)
  • Electricity consumption combined for the Hyundai INSTER Cross 49 kWh (17” alloy rims) with 2WD in kWh/100 km: 15.1; CO2 emissions combined in g/km: 0 (WLTP)
  • Electricity consumption combined for the Hyundai INSTER Cross with roof basket 49 kWh (17” alloy rims) with 2WD in kWh/100 km: 18.8; CO2 emissions combined in g/km: 0 (WLTP)
  • The Hyundai INITIUM is a concept and therefore not available for sale.

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