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Concept Cars

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26.08.2025 Press release

Hyundai Motor Offers First Glimpse of New Concept Car Ahead of IAA Mobility 2025

Hyundai Motor Company has released the first images of its new concept car, set to make its global debut at IAA Mobility 2025.

20.08.2025 Press release

Hyundai Motor Brings Retro Arcade Fun With INSTEROID Concept Car to gamescom 2025

Hyundai is becoming the first automotive company to claim a solo spot in the ‘Retro & Family Area’ with its self-developed ‘INSTEROID Retro Arcade’ game.

01.04.2025 Press release

Rev Up with INSTEROID: Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul

Hyundai Motor Company continues to push the boundaries of automotive design with the unveiling of its visionary design concept car, INSTEROID, today in Seoul, Korea.

25.03.2025 Press release

Ready to Play? Hyundai Motor Teases INSTEROID, A Sporty Gaming-Inspired EV Design Fantasy

Hyundai Motor Company today unveiled the INSTEROID – a playful interpretation of a ‘dream car’ designed to make you smile.

10.01.2025 Press release

Triple European Unveil: Hyundai showcases INSTER, INSTER Cross, and INITIUM at Brussels Motor Show 2025

At 101st Brussels Motor Show, held from 10 to 19 January 2025, Hyundai unveils for the first time in Europe: INSTER, INSTER Cross, and INITIUM concept.

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