Youngest product range drives European sales record for Hyundai Motor
- 10.9% year-on-year increase in registrations, ahead of market trend
- 80% of models replaced during 2015, driving sales growth
- Positive outlook for 2016: full year of sales for Europe’s youngest line-up
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Hyundai Motor achieved record registrations of 470,130 vehicles during 2015, according to data published by industry body ACEA.
The company achieved a 10.9% increase over the previous year’s performance and secured a 3.3% market share, thanks to a comprehensive model regeneration programme.
All-New Tucson created a surge in sales during the final quarter of last year. Meanwhile, new models such as i20 Coupe and i30 Turbo generated interest from customers new to the brand. Mid-life refreshes for the popular i30 and i40 families helped to further lift demand for Hyundai cars. In total, 80% of the model range was replaced during 2015.
All-New Tucson created a surge in sales during the final quarter of last year. Meanwhile, new models such as i20 Coupe and i30 Turbo generated interest from customers new to the brand. Mid-life refreshes for the popular i30 and i40 families helped to further lift demand for Hyundai cars. In total, 80% of the model range was replaced during 2015.
The outlook for 2016 is positive, with so many newly-replaced and refreshed cars entering their first full year of sales. In particular, the All-New Tucson has demonstrated its potential: more than 85,000 orders were placed by the end of last year, despite the compact SUV only going on sale last September. The New i20 Active extends the range of crossover and SUV models, and also introduces the new 1.0-litre T-GDI engine to the i20 family.
The Hyundai line-up will continue to be enhanced with the addition of new models in new segments, starting with the innovative IONIQ – revealed earlier this month, ahead of its debut at the Geneva Motor Show in March 2016. It is unique in the industry, being the only car available with three alternative powertrains: hybrid, electric, and plug-in hybrid.
In a booming European new-car market, Hyundai has exceeded the industry trend and increased sales to a record high. Customer demand for our growing model range has driven this success, and we are carrying great momentum into 2016. We are aiming for further positive results this year, as the youngest model range in Europe continues to attract more customers to the Hyundai brand.
Contacts
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Florian Büngener
Head of Department PR & Communications
fbuengener@hyundai-europe.com LinkedIn ProfileAdriana Cerami
Head of Section Corporate & Brand PR
acerami@hyundai-europe.comKatharina Kupper
Hyundai Newsroom Lead
kkupper@hyundai-europe.comAnja Wente
Product PR & Communications Expert
awente@hyundai-europe.comElvira Herrera
Corporate Communications Expert
eherrera@hyundai-europe.comÁngel Pino Pérez
Product Communications Professional
apinoperez@hyundai-europe.comMaria Bricio
Corporate & Brand Communications Expert
