Hyundai Motor UK kicks off Drive the Change tour with the mission to have a meaningful change for our climate
- Climate campaigner and presenter Jamie Anley to tour UK in IONIQ 5 to support sustainable habits
- Anley to meet with experts, activisits, communities and businesses along the way
- More than half of Brits want to improve sustainability habits in 2022, according to HMUK survey
- IONIQ 5 is Hyundai’s fully-electric midsize CUV featuring natural and recycled materials
As one sustainability tour closes, another one begins: after driving 25,000 kilometres across 17 countries in a KONA Electric to promote a sustainable lifestyle, Hyundai Motor is once again taking to the streets – this time, in the UK. The mission? To drive meaningful change for our climate.
Hyundai is launching its Drive the Change tour this week, travelling the length and breadth of the U.K. in an IONIQ 5. Driven and hosted by climate campaigner and presenter Jamie Anley, the Drive the Change tour will meet and give voice to experts, activists, communities and businesses committed to sustainability. It will unpack sustainable habits and support Brits in making lifestyle choices that can make a meaningful impact long term.
Majority of people in U.K. want to live more sustainably, according to HMUK study
Over half of Brits (51%) are planning to improve their sustainability habits in 2022, according to a recent study by Hyundai Motor’s UK subsidiary. Respondents said they believe the recent COP26 event and other news around the environment have heightened their awareness of sustainability.
The survey of 2,000 people revealed everyday sustainability habits Brits will prioritise this year, such as not flying and growing their own food. Three in 10 respondents placed a huge importance on reducing their use of plastic.
The research also drew attention to a heightened awareness of bigger eco-friendly commitments, such as driving electric vehicles, as Brits look to cleaner modes of transport in 2022 and beyond.
Despite good intentions, 32 per cent admit they still have an ‘I’ll do it tomorrow’ attitude towards fighting climate change, while only 15 per cent of the population believe their lifestyle choices are as green as they could be.
This research gives increasing hope and shows that more of us are wanting to live sustainably and are prioritising greener new year resolutions for 2022. It also highlights the important role leading brands play in driving the change to support consumer choice.
Electric vehicles not just green, but ‘trendy’
The poll also found that while a quarter of Brits would replace their car with an electric vehicle to help reduce carbon emissions and help the environment, one in 10 said it’s simply because they’re ‘trendy’.
People are looking for ways to do their part to combat the climate issue, whether that’s reducing plastic or reusing materials. This is a practice we have also committed to with the IONIQ 5, where even our floor mats are made from recycled fishing nets But it’s just one part of the battle, and we need everyone – from government to businesses and every individual – to do their bit. At Hyundai we are committed to decarbonising road transport as a leading mobility solutions provider.
Brits' Top 30 intended sustainability habits for 2022
- Recycle as much as possible
- Use reusable carrier bags (Canvas, Jute etc.)
- Use low energy light bulbs
- Walk rather than drive, where possible
- Switch off plugs that aren’t in use
- Hang washing out rather than use a tumble dryer
- Turn off household technology when not in use
- Avoid using or buying plastic
- Avoid throwing items away into landfill
- Use a renewable energy supplier
- Reduce use of central heating by wearing jumpers
- Buy local products
- Have a compost bin
- Eat little or no meat
- Take public transport instead of driving
- Grow own produce
- Drive an electric/hybrid vehicle rather than a petrol/diesel
- Try to buy second-hand
- Try to plant trees
- Consciously buy products (food or otherwise) that have less packaging
- Have a water butt in the garden
- Don’t go on planes at all
- Take own reusable cup when visiting coffee shops
- Buy sustainable fashion
- Use eco cleaning products
- Use a metal straw instead of disposable ones
- Buy from sustainable brands
- Check labels in shops before purchasing anything, to make sure it’s eco friendly
- Count ‘food miles’ of foods in supermarkets
- Have food shops deliver
To find out more about Hyundai’s Drive the Change tour, visit https://blog.hyundai.co.uk/.
About IONIQ 5
Launched in 2021, IONIQ 5 is Hyundai’s fully-electric midsize CUV, and the first model of the company’s IONIQ dedicated BEV line-up brand. It is the first model to be built on Hyundai Motor Group’s Electric-Global Modular Platform (E-GMP). IONIQ 5 reflects commitment to sustainability by utilising eco-friendly materials and nature-inspired colours in many touchpoints. It combines progressive design with a range of innovative features such as ultra-fast charging and V2L (Vehicle-to-Load).
Contacts
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Florian Büngener
Head of Department PR & Communications
fbuengener@hyundai-europe.com LinkedIn ProfileAdriana Cerami
Head of Section Corporate & Brand PR
acerami@hyundai-europe.comKatharina Kupper
Hyundai Newsroom Lead
kkupper@hyundai-europe.comAnja Wente
Product PR & Communications Expert
awente@hyundai-europe.comElvira Herrera
Corporate Communications Expert
eherrera@hyundai-europe.comÁngel Pino Pérez
Product Communications Professional
apinoperez@hyundai-europe.comMaria Bricio
Corporate & Brand Communications Expert
