Hyundai IONIQ 5 Robotaxi Passes Simulated Driver’s License Test in Support of Mobility Objective
- Hyundai Motor’s new campaign film shows the IONIQ 5 robotaxi successfully completing a process similar to an actual U.S. driver’s license test
- Based on Hyundai’s ‘Progress for Humanity’ vision, the film also conveys values of inclusivity, aiming to provide freedom of mobility to all
- Hyundai Motor’s AI-based autonomous driving technology, powered by Motional, is expected to bring positive change to the everyday lives of the brand’s customers
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Hyundai Motor Company has released a campaign film showing the all-electric, self-driving IONIQ 5 robotaxi, developed by Hyundai Motor’s autonomous driving technology partner Motional, successfully completing a simulated process similar to a U.S. driver’s license test.
Created to convey the developments made in the IONIQ 5 robotaxi’s autonomous technology, the video features a simulation of the IONIQ 5 robotaxi completing a series of public-level driving tests, including road driving in Las Vegas, U.S., demonstrating outstanding performance. This achievement underscores the IONIQ 5 robotaxi’s potential for reliability as well as the inclusivity of its autonomous vehicle technology, highlighting its potential to safely provide freedom of mobility to all.
The film starts with an interview with Pearl Outlaw, a visually impaired American woman, and her mother, Ruth. Pearl faces mobility limitations due to her condition, called Retinitis Pigmentosa, which hinders her from obtaining a driver’s license – an essential symbol of independence and freedom for many people.
Pearl’s story highlights everyday mobility challenges for the physically impaired, emphasizing the significance of autonomous driving technology in providing independence. Hyundai Motor Group’s work in the area of autonomous vehicle technology can help fulfill her dream of independent mobility while offering the freedom to explore without reliance on others.
I’m a DMV Certified Driving Examiner with 25 years of experience. In that time, I’ve failed thousands and thousands of students in the interest of public safety.
The IONIQ 5 robotaxi is the embodiment of transformative technologies in mobility coming together in one vehicle. It signifies the extensive collaboration between Hyundai Motor Group and autonomous driving technology developer Motional, spanning years of development and rigorous testing of advanced automotive platforms and self-driving technology. As the testing of these platforms and self-driving technology continues, the IONIQ 5 robotaxi has thus far achieved consistent driving performance in various driving environments thanks to its suite of advanced sensors, combining LiDAR, radar and cameras.
As a company that pursues freedom of mobility, we at Hyundai aim to exhibit the potential for safety and trustworthiness of the IONIQ 5 robotaxi through this campaign. We will continue our efforts to communicate our AI-based autonomous driving technology, which is being developed to provide positive changes to our customers’ everyday lives.
Note: the driver's license in the film and photo is not an actual license.
The film ‘Hyundai gets its driver's license’ can be seen on Hyundai Motor Company’s official YouTube channel.
Contacts
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Adriana Cerami
Head of Section Corporate & Brand PR
acerami@hyundai-europe.comElvira Herrera
Corporate Communications Expert
eherrera@hyundai-europe.comMaria Bricio
Corporate & Brand Communications Expert
mbricio@hyundai-europe.comÁngel Pino Pérez
Product PR & Communications Expert
apinoperez@hyundai-europe.comKatharina Kupper
Hyundai Newsroom Lead
