26.06.2023 Press release

Hyundai Motor to update dealer and repairer contract and standards across Europe

  • Hyundai’s European markets to be united under updated dealer and repairer contract and standards
  • Emphasis on supporting the best online and offline customer journey
  • Updated contract and standards to be operational within 12 to 18 months

Press material

Hyundai Motor Europe is preparing updated contracts and standards for dealers and repairers to be rolled out across its network on the continent. These contract updates will enable Hyundai and its dealers to further enhance the entire customer journey with an industry-leading omnichannel experience when switching between online and offline services.

Benefits of unified, enhanced brand representation

Hyundai’s products have evolved significantly in recent years, attracting new customer groups with different expectations. The new contract and standards facilitate better unification of Hyundai’s business across Europe with a strong focus on enhanced brand representation and customer service.

Access to the latest technologies will enable seamless coverage throughout the entire customer journey, from purchasing to vehicle usage – both online and offline.

Based on strengthened data sharing (in full accordance with General Data Protection Regulation), customers will benefit from more aligned brand communications and a convenient offering of additional services.

The contract revisions will set standards that allow the company to offer an online brand experience consistent with that found in dealer showrooms.

Hyundai’s subsidiaries and distributors in Europe have been preparing for this transition since the end of last year. The new contract templates are scheduled to go live within the next 12 to 18 months.


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