- Hyundai has announced a cooperation with Save the Children, focused on training community health workers in Kenya
- For every test drive of the all-new i10, Hyundai will make a contribution equivalent to one hour of health service for children in need
- By supporting charitable organisations like Save the Children, Hyundai illustrates its commitment to ‘Progress for Humanity’, its new brand direction
Through this partnership, Hyundai will donate the equivalent of one hour of health service for every test drive of the all-new i10.
Every year in Kenya, 34 children per 1,000 births die before they reach their first birthday. The country’s infant mortality rate is even higher in its impoverished rural regions. Therefore, Hyundai has chosen to support Save the Children’s Health Prevention Program in Kenya. Through this initiative, Save the Children trains volunteers to become community health workers in remote regions. They learn how to diagnose and treat common childhood illnesses. In addition, they provide ante-natal and post-natal care for pregnant women.
The announcement of Hyundai’s cooperation with Save the Children follows on from the company’s recent ‘Go Big.’ campaign, which coincided with the market introduction of the all-new i10. ‘Go Big.’ is a natural extension of Hyundai’s brand philosophy ‘Progress for Humanity’, and represents the company’s belief that nothing and nobody is too small to make a difference. For every test drive undertaken with the all-new i10, Hyundai will contribute the equivalent to one hour of health worker service for children in need.
Hyundai believes that, as the smallest members of our society, children are our future and should therefore be supported, enabled and taken care of. The all-new i10 shows that the smallest things can have a big impact. By actively supporting organisations like Save the Children, we at Hyundai live our commitment of ‘Progress for Humanity’.
Another focus of this joint project is working with disabled children. Save the Children’s community health workers will also be trained to recognise various forms of disability so they can inform the parents about treatment options and help children obtain the necessary physiotherapy and assistive devices. Through this partnership with Hyundai, in one year Save the Children can reach 21,000 children, and their families, in Kenya’s rural areas.
Infants and toddlers die of diseases that could easily have been avoided. They die because health facilities are too far away for the families. In everyday life, this often means that mothers have to walk 25 to 50 kilometres with their children to reach a health facility.
About Save the Children
Founded in 1919, Save the Children is the world’s largest independent children’s rights organization, active in 120 countries across the globe. Protecting, empowering and supporting children is Save the Children’s central mission. Its work focuses on education, protection from exploitation and violence, survival and health.