12.12.2023 Press release

Hyundai Strengthens Sustainability Commitment with Healthy Seas and Ghost Diving USA Partnership

  • Hyundai and Healthy Seas partnership continues global expansion to the United States 
  • Hyundai, Healthy Seas, and Ghost Diving USA to host ocean conservation activities throughout Southern California
  • Hyundai kicks off partnership with beach cleanup event in Huntington Beach

Press material

Hyundai Motor America today announced a partnership with Healthy Seas and Ghost Diving USA, two nonprofit organisations dedicated to ocean conservation efforts. Hyundai’s support will further Healthy Seas’ and Ghost Diving USA’s diving projects in southern California to clean the oceans and retrieve fishing nets contributing to marine pollution. Reclaimed fishing nets and other nylon waste collected become ECONYL®, a regenerated nylon yarn that is used to make new textile products. The partnership will also enable the organisations to host beach cleanup events across California throughout 2024, with the partnership kicking off on December 9 with a cleanup event at Huntington Beach State Park.

The partnership with Healthy Seas and Ghost Diving USA supports Hyundai Motor Company’s commitment to sustainability and global vision of progress for humanity. This focus on the ocean emphasises the company’s efforts to create more sustainable marine ecosystems and contribute to a circular economy.

Sustainability is a core human value for Hyundai and protecting the world’s oceans are of utmost importance. This partnership with Healthy Seas and Ghost Diving USA bolsters our global commitment to creating a more sustainable future for all, advancing Hyundai’s global vision of 'Progress for Humanity'. We particularly look forward to kicking off the expansion to the United States in California and what we can achieve together.

Randy Parker Chief executive officer, Hyundai Motor America

Healthy Seas is an international nonprofit organisation whose mission is to remove waste from the seas, specifically fishing nets, for the purpose of creating healthier seas and recycling marine debris into new products with the help of partners. Healthy Seas and Ghost Diving USA, an international nonprofit specialising in recovering abandoned fishing gear, or “ghost nets,” from sensitive aquatic environments, work together to combat ocean pollution and recover ghost nets that would otherwise be a danger to marine life.

We are thrilled to extend our partnership with Hyundai to the USA, Healthy Seas has been at Hyundai Motor Europe's side for three impactful years. Collaborating on diving cleanups and education, we've recovered ghost nets, fostered sustainability, and now, with Hyundai Motor America, we're eager to expand our efforts to the US. Together, we shape a sustainable future for our oceans.

Veronika Mikos Director, Healthy Seas Foundation

Today over 3 billion people around the world depend on seafood for essential nutrition. Because of this, commercial fisheries aren’t going anywhere, but the damage left on the environment is ever present and growing. We can’t single-handedly clean up the oceans. Through the generosity of and partnership with Hyundai Motor America, our important work can continue, and we can keep moving forward with our missions, projects, and goals into the new year.

Jim Babor President and CEO, Ghost Diving USA

A pan-European partnership between Hyundai Motor Europe and Healthy Seas started in 2021 and broadened to South Korea in 2022. This partnership underscores a global commitment to sustainability. By 2023, the initiative has reached African waters with a cleanup starting in Lampedusa, and now proudly extends to the United States, building on Hyundai’s other eco-initiatives. The alliance between Hyundai, Healthy Seas, and Ghost Diving USA simbolises a shared dedication to environmental preservation on a worldwide scale. In line with Hyundai’s unstoppable spirit of “Have you tried?”, this collaboration continues to grow, adapting to diverse regions and challenges, as the organisations work together to create a lasting impact on the health of our oceans and the planet as a whole.

About Healthy Seas

Healthy Seas is an international non-profit organization whose mission is to remove waste from the seas, in particular fishing nets, for the purpose of creating healthier seas and recycling marine litter into textile products. The recovered fishing nets will be transformed and regenerated by Aquafil, together with other nylon waste, into ECONYL® yarn, a high-quality raw material used to create new products, such as socks, swimwear, sportswear or carpets. Since its founding in 2013, Healthy Seas has collected over 905 tons of fishing nets and other marine litter with the help of volunteer divers and fishers.

About Ghost Diving USA

Established in 2022, Ghost Diving USA is a 501(c)(3) non-profit organization consisting of volunteer technical divers who specialize in the removal of lost fishing gear and other marine debris. Based in Southern California, Ghost Diving USA’s efforts are currently focused on California coastal waters and the Channel Islands. Through local partnerships they up-cycle recovered nets into sustainable products. Their documentation of ghost nets supports research initiatives and helps drive public awareness. To this day, Ghost Diving USA has carried out diving projects that have resulted in over 3000 lbs of recovered nets and debris.

Pictured above: Hyundai, Healthy Seas, and Ghost Diving USA in Huntington Beach, Calif. on Dec. 9, 2023. (Photo/Hyundai)


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