- Hyundai Motor rises to 39th place in Interbrand’s global brand value ranking
- Driven by new products and enhanced qualitative approach to brand
- Brand development supports medium-term business ambitions in Europe
Our continued success in the Interbrand study reflects the development of the Hyundai brand, shaped by our Modern Premium brand direction. Great design and innovative technologies are enhancing our new cars, and we are creating a more valuable framework for our engagement with customers, through more impactful communications and our new Global Dealer Space Identity.
Acknowledging the achievement, Mike Rocha, Global Brand Valuation Director, Interbrand said, “Despite a hyper-competitive environment, Hyundai has managed to enhance its global presence through a remarkable refinement of its products and brand spaces. Hyundai Motor's continuous commitment to providing an extraordinary customer experience at every opportunity is helping to position the global carmaker as a truly differentiated brand in many markets across the globe.”
Won Hong Cho, Chief Marketing Officer, Hyundai Motor said, “In 2015, our Modern Premium brand direction has become more visible, and even more exciting initiatives are soon to follow. Looking into the future, we see ourselves playing a central role in redefining mobility and shaping it with humanity at heart. To get there, we pledge to become a truly caring company, not just one people like for the cars it makes, but one that is beloved for what it stands for.”
Focusing on ultimate customer satisfaction through a caring approach, Hyundai Motor has recently digitalised its sales process and is exploring new ways to interact with customers to become a valued partner in their lives. Its design-driven, premium quality vehicles reflect the brand’s Modern Premium direction, while a new Global Dealer Space Identity ensures the brand experience is maximised at every stage in the customer journey.
Hyundai Motor rankings over past decade (Interbrand):
Year, Overall Ranking, Brand value ($bn)
2015: 39, 11.3
2014: 40, 10.4
2013: 43, 9.0
2012: 53, 7.5
2011: 61, 6.0
2010: 65, 5.0
2009: 69, 4.6
2008: 72, 4.8
2007: 72, 4.5
2006: 75, 4.1
2015 automotive top 10
Place, Company, Brand value ($bn)
1. Toyota: 49.0
2. BMW: 37.2
3. Mercedes-Benz: 36.7
4. Honda: 22.9
5. VW: 12.5
6. Ford: 11.5
7. Hyundai: 11.3
8. Audi: 10.3
9. Nissan: 9.0
10. Porsche: 8.0
Interbrand’s rankings are calculated using companies’ financial balance sheets combined with marketing activities, while also reflecting each brand’s potential profit.
Our ambition is to build up our brand value in Europe, increasing brand awareness and brand perception among consumers. We aim to enhance our connection to our customers and support our strategic business goals.