08.11.2019 Press release

Hyundai announces human-centred philosophy to future mobility

  • Hyundai CRADLE’s Mobility Innovators Forum 2019 brings together leaders from various fields to discuss future opportunities
  • Executive Vice Chairman Euisun Chung gives keynote speech at MIF 2019, emphasises human-centred philosophy to shape future mobility
  • Hyundai Motor Group to study human-centered quality of cities through advisory council and Future City Project

Press material

Hyundai Motor Group announced that its direction for future mobility will be shaped by a human-centred philosophy.

In a keynote speech delivered by Executive Vice Chairman (EVC) Euisun Chung at the Mobility Innovators Forum (MIF) 2019, the Group announced its commitment to realise innovation for the progress of humanity.

Hyundai Motor Group believes that technology and innovation should be directed towards serving the needs of people. So this year's theme, human-centred mobility, was chosen to highlight the importance of designing new mobility concepts that support the flourishing of people and their communities.

Cities and mobility services were developed for humans from the very beginning. That’s why we are making a wide range of efforts to study a human-centred future from a broader humanities perspective.

Euisun Chung Executive Vice Chairman, Hyundai Motor Group

To this end, Hyundai Motor Group has set up the Human-Centered City Advisory Group that comprises of experts from various fields such as engineering, urban planning, and psychology. With input from the advisory group, Hyundai Motor Group has been developing a blueprint for future cities since early this year with the aim of publishing the research results by 2020. Hyundai Motor Group has also been conducting the 2050 Future City Project to make predictions on future cities in different regions to serve as a guideline for future smart city development.

The Mobility Innovators Forum 2019 is a conference hosted by Hyundai CRADLE to bring together leaders from different disciplines like technology, energy, policy, design, and academia to discuss challenges and opportunities. This year’s fourth annual event, held at Pier 27 in San Francisco, included networking meetings and a startup arcade with promising startups from around the world.

Speakers included architect Peter Calthorpe, H2Energy chairman of the board Rolf Huber, and Head of Uber Elevate Eric Allison, as well as Rimac Automobili Founder and CEO Mate Rimac and Grab co-founder Hooi Ling Tan.

Hyundai CRADLE is Hyundai Motor Group’s corporate venturing and open innovation business, which partners and invests extensively in prominent global startups to accelerate the development of advanced future automotive technologies. CRADLE identifies early-stage startups that enable a range of disruptive and transformative innovations, including mobility services, artificial intelligence, robotics, smart energy, smart cities, and cyber security.

Please find the MIF 2019 Program here:

MIF 2019 Program (PDF)


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