23.01.2024 Press release

Hyundai Motor and Rhizome present Seven on Seven 2024 at The New Museum: Convergence of Art and Technology

  • Hyundai Motor continues partnership with Rhizome of the New Museum for the 2024 edition of ‘Seven on Seven’ (7x7), the iconic art and technology program
  • 7x7 pairs artists with technologists to make something new, with the results presented at a public conference on January 27 at the New Museum
  • The partnership highlights Hyundai Motor’s commitment to fostering innovation and creativity, with this year’s program exploring AI’s impact on various aspects of life

Press material

Hyundai Motor Company and Rhizome announce the relaunch of ‘Seven on Seven’ (7x7) to take place on January 27, 2024, at the New Museum in New York City. After a hiatus during the pandemic, the iconic art and technology program returns this year with a focus on artificial intelligence (AI). The event will be live streamed on the New Museum’s YouTube channel for a global audience.

7x7 pairs leading artists with visionary technologists and tasks them to make something new, with the results presented at a public, experiential conference. Presented by Hyundai Motor through an ongoing partnership with Rhizome of the New Museum, the 2024 edition of 7x7 is co-organized by Michael Connor, Co-Executive Director of Rhizome, and Xinran Yuan, independent curator and producer. This is the first in-person edition of 7x7 to be held since 2019.

Participants of Seven on Seven(7x7) 2024. Courtesy of Rhizome of the New Museum.

Through our continuing partnership with Rhizome of the New Museum, Hyundai Motor builds on years of forming deep connections with leading arts institutions and communities. In working with Rhizome of the New Museum for this relaunch, we aim to bring this iconic program to a new level and to a new global audience, surfacing the issues in art and technology that shape our culture and society towards the future through dialogue, collaboration, and transformative experiences of art.

DooEun Choi Art Director at Hyundai Motor Company

Hyundai Motor’s partnership with Rhizome of the New Museum, which was founded to explore the infinite possibilities arising from the convergence of art and technology, began in 2021 with ‘World on a Wire,’ an internationally touring exhibition and online project that included a series of artist commissions. ‘World on a Wire’ explored simulation as an artistic practice, with a particular emphasis on augmented reality and virtual reality.

The partnership continues in 2024 with the relaunch of Rhizome’s iconic 7x7 program. This edition includes a new focus on AI, underscoring Hyundai Motor’s dedication to fostering innovation and creativity by championing visionary creators and artists.

7x7 2024 draws together creative pairings from across disciplines to consider how AI may alter our understanding of love, humor, improvisation, biology, politics and history. Among these collaborative projects, 7x7 2024 will feature an experimental performance created with Boston Dynamics’ Spot® The Agile Mobile Robot.

The 7x7 2024 participants and their topics are:

  • Quantum physicist Dr. Stephon Alexander and comedian/musician Reggie Watts experiment with improvisation as a way to understand connections among physics, creativity and AI.
  • Boston Dynamics Director of Human-Robot Interaction David Robert and artist Miriam Simun explore connection between humans and non-humans through a performance featuring Spot® - The Agile Mobile Robot, with support from Field Application Specialist Hannah Rossi.

Left: Artist Miriam Simun choreographing an experimental dance with Spot® at Boston Dynamics. Courtesy of Boston Dynamics.

  • Runway Co-Founder and CEO Cristóbal Valenzuela and comedian, writer and actor Ana Fabrega ask if AI can be funny, on the heels of the recent Writers Guild of America agreement with major Hollywood studios that ratified worker protections around AI.
  • Replika AI Founder and CEO Eugenia Kuyda and artist Lynn Hershman Leeson collaborate on a science-fiction narrative in which AI relationships play a central role.
  • Nym Technologies Co-Founder and CEO Harry Halpin and artist Tomás Saraceno consider technology’s role in organizational decision-making for communities facing climate-related conflict and upheaval.

Left: Tomás Saraceno and Harry Halpin in collaboration at Tomás Saraceno's studio in Berlin. Photo by Felix von Boehm, courtesy of Rhizome.

  • Ginkgo Bioworks Head of Creative Christina Agapakis and artist Xin Liu embark on a journey of creating a protein and delve into the hidden layers of the biological system that AI might uncover.
  • Engineer and environmental entrepreneur Alan Steremberg and artist Rindon Johnson use data for storytelling, drawing on information about plastics, plankton and other conditions in the Pacific Ocean.
Neural networks and other AI systems have long been topics of note at 7x7. With these technologies now widely available, 7x7 2024 takes an expansive but critical view of their role in society. The participants look beyond the dreams of apocalypse and the endless drive to extract, and ask, what new kinds of collaborations and entanglements will AI enable?

Michael Connor Rhizome Co-Executive Director

Since its inception in 2010, 7x7 has been a catalyst in the evolution of art and technology collaboration, often acting as a mirror of significant cultural contexts and an indicator of emerging trends in our increasingly technological society. The site of the creation of the first NFT by artist Kevin McCoy and technologist Anil Dash in 2014, 7x7 has catalyzed some of the earliest creative experimentations and critical engagements with machine learning, blockchain, and social media technologies.

As part of our twenty-year affiliation with Rhizome, the New Museum is gratified to convene this critical gathering on a topic of such importance to contemporary culture. 7x7 has long been a key part of our vision to make the New Museum a campus for new art and new ideas, supporting not only the display of art but knowledge creation in many forms.

Lisa Phillips Toby Devan Lewis Director of the New Museum


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