Hyundai Motor Takes the Stage at Cannes Lions with ‘Night Fishing’
- Hyundai Motor showcases creative innovation at Cannes Lions with exclusive seminar about creation of short film ‘Night Fishing’
- With this ‘snack movie,’ Hyundai Motor is revolutionizing branded content, using vehicle camera technology as a creative element that shapes narrative
- The global recognition of ‘Night Fishing’ at various awards underscores Hyundai Motor’s leadership in creative storytelling and advertising
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Hyundai Motor Company captured the spotlight this week at the prestigious Cannes Lions International Festival of Creativity with its short film ‘Night Fishing.’ Having been invited to participate in the highly coveted program, the company hosted an exclusive seminar entitled ‘Cut the Ad. Roll the Show’ with Innocean to delve into the creative genius behind this acclaimed short film project.
Speaking at the seminar at Rotonde Stage were Sungwon Jee, Senior Vice President and Global Chief Marketing Officer of Hyundai Motor Company, and Jung A Kim, Chief Creative Officer of Innocean. They shared insight on how ‘Night Fishing’ exemplifies the dynamic blending of cutting-edge technology with compelling narratives to engage audiences worldwide. They also shed light on the collaborative process between Hyundai Motor and Innocean as creative partners that made ‘Night Fishing’ possible.
'Night Fishing' is not an ad that merely resembles a film, but a piece of content that stands as a film in its own right. The project signaled a new direction for branded content. I am incredibly proud that our innovative journey has earned us a place at Cannes, showcasing our commitment to transforming brand content into engaging entertainment that resonates with a broad audience.
In an era where content saturation makes it challenging for brands to grab attention, Hyundai Motor created content that consumers actively choose with ‘Night Fishing.’ The film transcends conventional advertising by presenting a cinematic narrative devoid of overt promotional elements. Presented by Hyundai Motor in association with Innocean, this collaborative film was directed by Moon Byonggon starring actor Son Sukku, and was produced by Stannum and Markenfilm Asia.
In addition to the exclusive seminar, Hyundai Motor has been gaining recognition at the Cannes Lions with multiple awards for its brand projects. ‘Night Fishing’ won Grand Prix in the Entertainment – Branded Content category last week, and newly earned the Silver Lion in the Classic – Innovation in Film category. The company’s ‘Tree Correspondents’ campaign also won two Gold Lions and one Silver Lion in the Digital Craft category.
Contacts
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Adriana Cerami
Head of Corporate & Brand PR
acerami@hyundai-europe.comElvira Vella-Herrera
Executive & Internal Communications Senior Expert
eherrera@hyundai-europe.comMaria Bricio
Corporate & Brand Communications Expert
mbricio@hyundai-europe.comPatricia Lammers
Corporate Communications Expert
patricia.lammers@hyundai-europe.comConor Twomey
Head of Product PR
conor.twomey@hyundai-europe.comAdrian Péré
Product PR Manager
apere@hyundai-europe.comKatharina Kupper
Hyundai Newsroom Lead
