12.01.2016 Press release

‘A Message to Space’ campaign crowned the One Show Advertising Award

  • Hyundai Motor’s Guinness World Records-breaking video campaign ‘A Message to Space’ honoured at the One Show Automobile Advertising of the Year Award
  • Video of daughter’s message to astronaut father watched by more than 70 million viewers online
  • Award given at a ceremony during North American International Auto Show (NAIAS) 2016

Press material

Hyundai Motor’s ‘A Message to Space’ campaign has won the ‘One Show Automobile Advertising of the Year Award’ in the Online Video Category by One Club and NAIAS.
The award is one of the newest and well-known celebrations for creative advertisements and videos of which the award is given annually to winners in seven categories including Print & Outdoor, Broadcast Television, Online Video and more. The award ceremony was held during the North American International Auto Show 2016.
Since its launch on April 2015, the Hyundai Motor digital campaign ‘A Message to Space’ has been at the center of attention on social media around the world. The film reached over 70 million views on YouTube (https://youtu.be/3EOAXrTrsOE), and received more than 30 worldwide advertisement awards including the Cannes Lions, Clio awards and New York Festivals.
In addition, the video attracted major coverage on numerous TV channels around the world including the U.S. (ABC, NBC, Fox TV), Canada (CTV), Australia (Channel9), China (CCTV) and so forth. The campaign was also covered by globally high-profile print and online media including TIME, People and Forbes. Recently, the video was named as the top video of 2015 from Automotive News.
The innovative campaign tells the story of how Hyundai Motor sent a message from a 13-year-old girl to her astronaut father. In the video, 11 Genesis cars write a huge message, covering about 5.55 km2, on the Delamar Dry Lake, Nevada in the U.S. – an image the girl’s father was able to capture from the International Space Station.
Hyundai Motor previously won the One Show award with the Elantra Driveway Decision Maker event in the Interactive category on 2014 and Dad’s Sixth Sense in the TV Ad category on 2015.


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