Hyundai Motor reveals first glimpse of new soapbox ride
- Hyundai Motor has released teaser images of a soapbox ride designed at Hyundai Design Center Europe
- The Hyundai Soapbox features a wedge-shaped silhouette, angular body lines, and a low wheelbase for a dynamic look shared with the 45 concept car
- Soon to be accessible for customers in Europe
Press material
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Images
In a new teaser image, the shape of the soapbox ride can be seen against a dark background. The vehicle is painted yellow, and the Hyundai logo is visible on the side.
The vehicle features a gently-sloping silhouette at a 45-degree angle. Exposed wheels and a low-lying frame give it a dynamic character. The viewer can just make out long, straight lines stretching at an angle across the car’s body – a clear similarity to the concept car 45.
The term "soapbox" refers to a motorless, gravity-propelled vehicle that was traditionally raced by children on a downhill road. Originally made from discarded wooden soap crates, today they boast more modern and sophisticated designs. They are particularly popular in Europe and North America, where many soapbox derbies take place.
More details, including Hyundai’s plans to make a design inspired by the traditional soapbox accessible for customers around Europe, will be revealed soon.
Contacts
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Florian Büngener
Head of Department PR & Communications
fbuengener@hyundai-europe.com LinkedIn ProfileAdriana Cerami
Head of Section Corporate & Brand PR
acerami@hyundai-europe.comKatharina Kupper
Hyundai Newsroom Lead
kkupper@hyundai-europe.comAnja Wente
Product PR & Communications Expert
awente@hyundai-europe.comElvira Herrera
Corporate Communications Expert
eherrera@hyundai-europe.comÁngel Pino Pérez
Product Communications Professional
apinoperez@hyundai-europe.comMaria Bricio
Corporate & Brand Communications Expert
