- Hyundai Motor today announced Cornelia Schneider’s appointment as Vice President and Head of Space Innovation, joining the company on September 17th.
A renowned brand expert with over 20 years of experience in the industry, Cornelia Schneider will be in charge of planning, direction, operation of locales and various exhibition contents to enhance Hyundai Motor’s brand experience.
Additionally, Schneider will utilize her vast experience to enhance Hyundai’s customer communication capabilities, having previously demonstrated an exceptional ability to merge brand innovation and unique storytelling in an impactful way that resonates with customers’ lifestyles.
I am pleased to share the experiences gained in my various fields of work with the Hyundai Motor Team. I will utilize my expertise and industry knowledge to develop new ideas together and to contribute to Hyundai’s future success.Cornelia SchneiderVice President and Head of Space Innovation
German-born Schneider studied sociology, political science, social and economic history and social psychology at Wurzburg and Hamburg University. She began her career at German television company NDR working in the current affairs department, followed by Premiere Pay TV as head of events management, before joining Sony Germany as head of fairs & exhibitions. She was later promoted to deputy head of marketing communications. In 2002 she joined AOL Time Warner Germany as director of corporate events, moving onto Burda People Group as project manager Burda Events.
In 2003, Ms. Schneider entered the automotive industry, joining Volkswagen AG as head of communications services, followed by appointments as Head of Group Forum in 2007 and Director of Global Platforms in 2015, responsible for the conception of Volkswagen Aktiengesellschaft’s new presence in Berlin, “DRIVE. Volkswagen Group Forum” and its international representations. She also oversaw the creation of exhibitions and activities that merged brand, culture, and art, whilst managing integrated communications, including PR, marketing, and social media.