The light ribbon was anchored to six winches via slender wires, with each winch precisely computer-controlled to allow the lights to make flowing journeys through the installation’s three-dimensional space.
The LED line creates a surface and draws it into the air. Depending on the graphic design we generate, we are able to draw different graphics and patterns on a carpet of light. We used parametric 3D design software during the preparation of the shoot and the setup allowed us to ‘paint’ in high resolution within a very large volume in space.
The curved spaces evoke the aerodynamic form and beauty of Le Fil Rouge. It’s by far the most elegant interpretation of an electric car I’ve ever seen. There’s a whole new elegance in the design language because new cars will have to be aerodynamic so they can achieve their range.