18.07.2022 Press release

Let’s Get ‘Phygital’: Hyundai Motor Adapts IONIQ 6’s Electrified Experience to Digital Space with NFT Collection

  • Hyundai Motor revealed 5,000 unique IONIQ 6 NFTs on the same day as the world premiere of IONIQ brand’s much-anticipated ‘Electrified Streamliner’ 
  • The company also introduced the IONIQ Citizenship, an NFT membership program for NFT holders that provides exclusive experiences and utilities 
  • Innovative experiences of IONIQ 6 to be expanded through various partnerships both online and offline 

Press material

Hyundai Motor Company today introduced a detailed roadmap of IONIQ Citizenship, a utility package for holders of the IONIQ 6 NFT Collection.

Revealed on July 14, the same day as IONIQ 6’s world premiere, the IONIQ 6 NFT Collection was the second official Non-Fungible Token set issued by Hyundai Motor to date, designed to provide new experiences and value to Millennial and Gen Z consumers in particular. Based on the personalized customer experiences that drivers and passengers can look forward to with Hyundai’s new ‘Electrified Streamliner’, the company plans to expand IONIQ 6’s electrified experience on digital space.

The IONIQ Citizenship, an NFT membership program, provides IONIQ 6 NFT owners with exclusive experiences and utilities. Beyond the functional values in the real world, the IONIQ Citizenship aims to expand the realm of unique electrified customer experiences provided by IONIQ lineup to the digital space that has no physical limitations. Exclusive access to digital spaces, special digital content and physical items related to IONIQ 6 are included, and some utilities may vary by rarity.

A phygital phone case on which a holder’s NFT and QR codes linked to NFT’s origin and metadata are printed

In particular, the innovative IONIQ 6 experiences will be expanded through various partnerships, starting with virtual fashion items giveaways and exclusive VIP access on ‘Planet Hyundai,’ Hyundai Motor's virtual space that opened on ZEPETO, the global metaverse platform, on July 14th in collaboration with Naver Z. Plus, the owners will have the opportunities to redeem a gift card for a physical custom phone case from NFTYC(NFT Your Case), the world’s first NFT phone case manufacturer, a part of global tech accessory brand CASETiFY. Then the company will gradually offer an interactive virtual space for a holder exclusive event, ‘IONIQ Digital Garage,’ for NFT holders.

The IONIQ 6 NFT Collection reflects personalized customer experiences that are completed with the flexible interior. The company issued 5,000 IONIQ 6 NFTs in six different themes, including Fun Driving, Stress-Free Driving, Work, Socializing, Healing and Entertainment.

Special benefit that maximizes experiences on ‘Planet Hyundai’, Hyundai Motor's metaverse world on ZEPETO platform

Each of the IONIQ 6 NFTs has unique art, created in a generative format that randomly combines various backgrounds, exterior colors and objects that can result in tens of thousands of combinations. The NFT backgrounds represent IONIQ 6’s mindful interior space and are inspired by newly-implemented Dual Color Ambient Lighting. In addition, four NFT-exclusive colors of IONIQ 6 emphasize its futuristic design of IONIQ identity.

Hyundai Motor distributed the IONIQ 6 NFT Collection by airdrop for free rather than sales to lower the barrier to entry for more people to participate in the unique experiences.

Hyundai Motor has continuously explored new methods to connect and involve our customers. The IONIQ 6 NFT Collection is a meaningful endeavor to expand the boundary of NFTs from simple investment and possession to experiences and storytelling. We hope to increase the connection with customers and interact in a more innovative way, based on the unique value of the IONIQ lineup. We will continue to provide ‘phygital (physical + digital)’ experiences that merge the real world and the digital world for the new generation of customers who are more accustomed to digital technology.

Thomas Schemera Executive Vice President, Global Chief Marketing Officer and Head of Customer Experience Division, Hyundai Motor Company

Hyundai Motor will continue communicating about IONIQ lineup’s innovative experiences through ‘Capsule IONIQ,’ an NFT newsletter to strengthen relationships with the NFT community starting from August. Inspired by the capsule collections of fashion brands, Capsule IONIQ will tell stories about IONIQ in an experimental format.


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