04.08.2022 Press release

Hyundai, Genesis and Kia Sweep Red Dot Awards: Brand & Communications Design 2022

  • Honors include two ‘Best of Best’ and six ‘Winner’ awards
  • Award-winning categories include Fair Stands, Brand Stores, Showrooms, Exhibition Design, User Interface and Corporate Design Guides
  • Honors reflect Hyundai, Genesis and Kia’s efforts to demonstrate brand values through design and provide unique experiences for customers

Press material

Hyundai Motor, Genesis and Kia, Hyundai Motor Group’s three automotive brands, won eight design awards, including two ‘Best of the Best’ and six ‘Winner’ honors, at the Red Dot Award: Brand & Communication Design 2022, hosted by Germany’s Design Zentrum Nordrhein-Westfalen.

Hyundai Motor’s ‘CES 2022 Exhibition Booth’, which shared the company’s vision for robotics providing unlimited freedom of mobility in the real world and metaverse, won the ‘Best of the Best’ award — the highest distinction the jury can give out — in the Fair Stands category.

At CES 2022, Hyundai Motor revealed its new concept of ‘Metamobility’, with the goal of pioneering the use of robotics in both the real world and metaverse, starting with a robotics-based Mobility of Things (MoT) ecosystem, and allowed visitors to experience them at Hyundai Exhibition Booth. Hyundai also revealed its Plug & Drive (PnD) and Drive & Lift (DnL) modular platforms as all-in-one solutions for its MoT ecosystem, and Boston Dynamics’ Spot® quadruped robot, and Atlas TM bipedal humanoid robot.

In addition, Red Dot Award honored Hyundai Motor with a ‘Winner’ award for Hyundai Motor Songpa Showrooms in the Brand Stores category. The hall provides a new space and customer experience based on Hyundai’s Concierge service. The repeated stainless mesh networks and the 2,100 assembly clips inside and outside the building symbolize Hyundai’s strong commitment to the entire process of manufacturing and selling automobiles.

For Genesis luxury brand, Genesis Suji, Genesis Studio Anseong and Genesis House New York each received a Red Dot award for Retail Design, and an art installation inspired by the GV60 electric vehicle won for Spatial Communication. Plus, Genesis Connected Car Integrated Cockpit (ccIC) won for its User Interface. These wins reflect how Genesis expresses its brand identity visually in all its spaces and customer experiences.

The abovementioned spatial design-related accolades were achieved through Genesis’ collaboration with Seoul-based architecture firm Suh Architects, having worked closely together to deliver the brand’s philosophy in a cultural context. By realizing Genesis’ brand identity within the unique context of the city each space occupied, the brand was able to convey consistent messaging along with the individuality of each setting.

In addition, the Genesis ccIC (Connected Car Integrated Cockpit) connects the cluster, infotainment system and head-up-display into a panoramic display, creating a high-tech look and outstanding usability. The world's first integrated cockpit controller provides a new user experience to customers by organically circulating and linking the contents of each system in the infotainment system.

Left: Genesis Connected Car Integrated Cockpit (ccIC) Right: Kia CI Guideline

Last but not least, Kia Corporation reaffirmed its competitive edge by earning a ‘Winner’ award for its Corporate Design Guides. ‘Kia CI Guideline’ is a design manual for consistently communicating the corporate identity to global customers in line with the company’s new brand direction and strategy. This ingenious guideline describes the brand’s design elements, such as the logo, slogan and typeface. Since its brand relaunching last year, Kia has been fast moving toward the future to become a 'Sustainable Mobility Solutions Provider.'


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