19.02.2024 Press release

Boosting driving excitement with IONIQ 5 N

  • Hyundai Motor to demonstrate how Hyundai N’s first EV can positively influence drivers’ moods
  • Neuroscientist to measure biological and neurological changes in selected participants while test-driving IONIQ 5 N in Rjukan, Norway and surrounding regions
  • Experiment to be conducted in February 2024

Press material

Hyundai Motor will reveal how driving the all-new IONIQ 5 N can ignite excitement among drivers. Through a groundbreaking experiment, the company's inaugural high-performance electric car will demonstrate its capability to elevate drivers' moods, showcasing that it's more than just a regular sports car.

IONIQ 5 N | The Depth of Joy

Filling drivers with excitement

For five days during the peak of winter, the all-new IONIQ 5 N will be showcased in Rjukan, Norway, and surrounding regions around – renowned amongst the darkest places in Europe. During this time, a selected group of participants will have the exclusive opportunity to embark on exhilarating test drives with the new model.

The company is exploring the field of neuroscience by observing how driving the all-electric sportscar positively affects the mind and body. Before and after each test drive, a neuroscientist will measure the biological and neurological changes of the drivers. For the first time, scientific data will record and back up the claim that, with IONIQ 5 N, customers ‘never just drive’.

This experiment is a unique opportunity. Working with a neuroscientist, Hyundai will prove how the all-electric and high-performance driving experience of the all-new IONIQ 5 N can boost excitement in drivers – even during the darkest of winters. This experiment underscores Hyundai’s commitment to not only meeting the pragmatic mobility needs of our customers but also addressing their emotional aspirations with innovation.

Andreas-Christoph Hofmann Vice President Marketing, Product & PR at Hyundai Motor Europe

The experiment will be conducted in February of this year. For more information, please visit https://www.hyundai.com/eu/model-landingpage/ioniq5-n-never-just-drive.html.

Disclaimer: CO2 and emissions data

  • Fuel consumption combined for the Hyundai IONIQ 5 N in l/100 km: 0.0; CO2 emissions combined in g/km: 0.0 (WLTP)


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