Newsroom
26.07.2018 Press release

Three Hyundai models celebrate Hollywood debut

  • Hyundai Veloster, Kona and Next-Generation Santa Fe featured in hot pursuits, fast manoeuvres and incredible stunts
  • Hyundai celebrates its Hollywood debut and takes the partnership with Marvel to the next level

Press material

Fans of Marvel’s Ant-Man will be introduced to the stylish design and performance capabilities of the current Hyundai models as they play a role in Marvel Studio’s feature film “Ant-Man and the Wasp”.
In sharp contrast to standard product placements, Hyundai presents three different models: the Veloster, the Kona and the Next-Generation Santa Fe. In the famous Marvel comic the cars are closely linked to the movie’s key characters, thus increasing Hyundai’s brand awareness among Marvel fans all over the world.
We're always looking for ways to establish an emotional link between our audience and the brand. With this partnership we are bringing our products close to our customers. Marvel enthusiasts can experience the Hyundai brand and its products in a very entertaining way.

Andreas-Christoph Hofmann Vice President Marketing & Product at Hyundai Motor Europe

The most prominent of the three cars in the new Ant-Man movie is the Hyundai Veloster. It appears completely at home in the superhero world when seen on screen in hot pursuits. The heroic scene showcases the Veloster’s capabilities in serving as the ultimate escape vehicle.
The Marvel and  Ant-Man franchise provides a platform for global visibility. Released in 2015, “Ant-Man” achieved a global box office of more than 440 million euros and quickly became a fan favourite.
Marvel Studio’s “Ant-Man and the Wasp” is now being released across Europe, starting with France, Germany and Spain. In the United Kingdom “Ant Man and the Wasp” comes to cinemas on August 3, while in Italy screenings will start on August 14.

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