Hyundai Motor Deutschland appoints Andreas Zürnstein as new President & CEO
- Effective 1 January 2026, Hyundai Motor Deutschland appoints Andreas Zürnstein as President & CEO
- Zürnstein brings extensive international experience in the mobility sector, having held multiple management roles at a global level.
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Hyundai Motor Deutschland has appointed Andreas Zürnstein as its new President & CEO, effective 1 January 2026. In his new role, he will lead Hyundai operations in Germany, with a focus on driving sustainable growth and further strengthening Hyundai’s position in the market. In addition, Zürnstein will assume responsibility for the Genesis brand in Germany as President & CEO Genesis Motor Deutschland.
Zürnstein brings extensive international experience from the automotive industry, with a strong background in sales, mobility, and commercial transformation. Over the past decade, he has held various leadership positions within executive teams all over the world, including responsibility for overseeing managers and cross-functional organisations at AUDI AG and FAW-Volkswagen. Most recently he served as Senior Director Direct & Digital Sales for AUDI AG in Germany. His international perspective is shaped by professional experience in the US, China, India, Canada, and Germany.
Andreas brings a strong combination of international experience, commercial expertise, and a focus on customer-centric development to Hyundai’s presence in Germany. I look forward to collaborating with him as we continue to expand Hyundai’s presence in Germany. Furthermore, I would like to thank Ulrich Mechau for his contributions to the company over the past seven years.
Hyundai Motor Deutschland continues to play a key role in the company’s European strategy, with ongoing investments in digital customer journeys and innovative mobility solutions.
I am excited to take on the role of President & CEO of Hyundai Motor Deutschland and Genesis Motor Deutschland at this important stage of the market’s evolution. The market offers many opportunities to further strengthen customer relationships, accelerate cross-channel experiences, and drive sustainable growth with our teams and partners – for both brands, Hyundai as well as Genesis.
Contacts
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Wolfgang Würth
Director PR & Communications
[email protected]Adriana Cerami
Head of Corporate & Brand PR
[email protected]Conor Twomey
Head of Product PR
[email protected]Elvira Vella-Herrera
Executive & Internal Communications Senior Expert
[email protected]Maria Bricio
Corporate & Brand Communications Expert
[email protected]Adrian Péré
Product PR Manager
[email protected]Katharina Kupper
Hyundai Newsroom Lead
[email protected]Patricia Lammers
Corporate Communications Expert
[email protected]Miguel Lopez
Product PR Specialist
