How AI Enhances the Driving Experience in Hyundai IONIQ 9
- Holistic artificial intelligence integration makes mobility simpler and safer
- Next-gen voice assistant premieres in Hyundai’s flagship electric SUV
- Smart AI features support intuitive operation and safer driving
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With the launch of IONIQ 9, Hyundai sets a new benchmark for artificial intelligence in a production vehicle. As the brand’s flagship electric SUV, IONIQ 9 showcases how intelligent technologies can not only enhance the driving experience but also transform how drivers and passengers interact with their car on a daily basis. From generative AI-powered voice control to predictive systems and over-the-air updates, IONIQ 9 embodies the future of AI-powered mobility.
Conversational AI for natural in-car interaction
At the heart of Hyundai’s new digital ecosystem is the Hyundai AI Assistant, a voice-controlled system that brings generative AI into the cockpit. Designed for natural, context-aware conversations, it understands complex questions and responds with clear, relevant answers.
Drivers can activate the assistant with “Hey Hyundai” or via a steering wheel button. Unlike traditional command-based controls, the Hyundai AI Assistant leverages multiple intelligent modules – including a generative AI engine – to support drivers with seamless, real-time assistance.
The advanced system responds to open-ended questions such as “Can you recommend a family-friendly restaurant nearby?”, while also providing travel guidance based on live traffic and personal preferences. Beyond voice interaction, the assistant controls in-car functions like climate settings and media playback via natural speech, eliminating the need for rigid commands. Its ability to understand complex queries and engage in follow-up dialogue ensures intuitive and efficient interaction throughout the journey.
At launch, the Hyundai AI Assistant supports six languages: German, UK English, Spanish, French, Italian and Dutch. The wake-up phrase “Hey Hyundai” is available in German and UK English, with more to follow.
Smart systems that anticipate and adapt
But it's not just AI that makes driving IONIQ 9 more comfortable. The all-electric SUV also features other intelligent systems that optimise driving performance in real time. Highlights include:
- Smart regenerative braking that adjusts energy recuperation using navigation data like speed limits and road geometry, improving range and driving smoothness
- Intelligent HVAC Zone Control that detects seat occupancy and fine-tunes airflow and temperature accordingly. Combined with a heat pump, it ensures comfort while saving energy – especially in cold climates
- Hyundai EV Route Planner analyses battery status, traffic and available charging stations to recommend the most efficient charging strategy for long trips
Intelligent systems also enhance driver assistance features by making them more responsive and context-aware. For example, Remote Smart Parking Assist 2 uses camera and sensor data with automated routines to park the car, even when the driver is outside. Ideal for tight urban spots and everyday convenience.
Strategic partnership with NVIDIA for future AI mobility
As Hyundai continues to expand its digital capabilities, AI is set to play a central role in shaping the company’s next generation of mobility technologies. In January 2025, Hyundai Motor Group announced a strategic partnership with NVIDIA to drive AI innovation across its mobility ecosystem. The collaboration leverages NVIDIA’s AI platforms and accelerated computing to support software-defined vehicles, robotics and smart manufacturing.
Key technologies include digital twin systems that create virtual models of the vehicle to simulate and improve performance in real time, along with advanced simulations for testing different driving situations, and adaptable AI platforms that process live data and help the car respond more intelligently to changing road conditions. This foundation enables Hyundai to deliver smarter, more connected and automated mobility experiences across future product generations and services.
Privacy and user control remain a priority
Hyundai’s AI strategy is rooted not only in performance, but in privacy and user trust. Personal data is processed locally when possible and all transmissions are encrypted. Voice inputs are not stored permanently, and the AI assistant can be deactivated by turning off Online Voice Recognition.
These measures ensure that digital intelligence in the vehicle remains transparent, optional and secure. This philosophy is reflected in Hyundai’s broader data policy, which gives users clear control over how their information is used.
Via the “My Data and Privacy” section of the MyHyundai platform, customers can view, manage, or delete all data linked to connected services and telematics. When using online voice recognition, voice samples and GPS coordinates will be collected and stored for up to 90 days to perform and improve the online voice recognition. Hyundai’s policies focus on transparency, security and user choice – ensuring AI-powered services remain useful, optional and respectful of privacy.
Contacts
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Wolfgang Würth
Director PR & Communications
wwuerth@hyundai-europe.comAdriana Cerami
Head of Corporate & Brand PR
acerami@hyundai-europe.comElvira Vella-Herrera
Executive & Internal Communications Senior Expert
eherrera@hyundai-europe.comMaria Bricio
Corporate & Brand Communications Expert
mbricio@hyundai-europe.comPatricia Lammers
Corporate Communications Expert
patricia.lammers@hyundai-europe.comConor Twomey
Head of Product PR
conor.twomey@hyundai-europe.comAdrian Péré
Product PR Manager
apere@hyundai-europe.comKatharina Kupper
Hyundai Newsroom Lead
