Hyundai Motor and Los Angeles County Museum of Art Extend Partnership until 2037
- Hyundai Motor and LACMA announce the extension of partnership through 2037
- The next phase introduces a new exhibition initiative with the title of the ‘Hyundai Project’ and renewed support for the ‘Art + Technology Lab’
- “Enhancing access for diverse audiences and fostering vibrant cross-cultural dialogue”
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Hyundai Motor Company and the Los Angeles County Museum of Art (LACMA) announced today the extension of their longstanding partnership through 2037. Founded in 2015, this partnership represents the largest programmatic commitment from a corporate partner in LACMA’s history.
Over the past decade, this partnership has resulted in eight major exhibitions, from Random International’s Rain Room and Diana Thater: The Sympathetic Imagination in 2015 to the recent Tavares Strachan: The Day Tomorrow Began, on view through March 29, 2026. It has also advanced Korean art scholarship by creating a new platform and model that explores key aspects of Korean art – from historical and traditional forms to contemporary practices – through research, publications, and exhibitions. These have included Beyond Line: The Art of Korean Writing (2019) and The Space Between: The Modern in Korean Art (2022), with a final exhibition on Korean contemporary art to be presented in 2027.
Beyond exhibitions, Hyundai Motor’s support has allowed the LACMA Art + Technology Lab to sustain its operations and grants program, through which 45 artist projects have been supported to date, including Jonathon Keats’s Superego Suits and Roadable Synapse, Michael Mandiberg’s Workflow, Sarah Rosalena’s Standard Candle, American Artist’s The Monophobic Response, and Nancy Baker Cahill’s Substrate.
Today, Hyundai Motor and LACMA announce two cornerstone initiatives that will define the next chapter of their collaboration. As part of this new chapter, the partnership will present a new exhibition series under the title Hyundai Project. Beginning in 2028, LACMA will present a new biennial survey of an artist with significant ties to Los Angeles and the Pan-Pacific region. The featured artist will create a newly commissioned work to be included in the exhibition. In addition, building on LACMA’s commitment to create welcoming spaces on the museum campus, the artist will collaboratively develop a large-scale banner for the exhibition that will be installed on the exterior of the Broad Contemporary Art Museum (BCAM) at LACMA approximately one year before the opening of their exhibition. The exhibition will be accompanied by an in-depth exhibition catalogue.
With Hyundai Motor’s renewed support, LACMA will expand the scope, visibility, and impact of the Art + Technology Lab. Carrying forward its legacy while embracing a more open and collaborative approach, beginning in 2026, the Art + Technology Lab will enter a new biennial grant cycle, accompanied by expanded programming such as symposiums and demo days that present new research, artistic strategies, and ideas emerging from the Lab’s artist community.
Hyundai Motor's partnership with LACMA was founded upon a shared vision to explore the convergence of art and technology, and to foster new discoveries in Korean art. We are delighted to deepen our commitment to this innovative collaboration, enhancing access for diverse audiences and fostering vibrant cross-cultural dialogue that speaks to the contemporary moment.
The long-term generative partnership between Hyundai Motor and LACMA has produced meaningful exhibitions, new acquisitions, scholarship, and incredible opportunities for emerging artists and technologists. We are excited to embark on the next iteration of this partnership and look forward to approaching the next chapter with even more energy. Today’s announcement reinforces Hyundai Motor and LACMA’s shared commitment to advancing artistic innovation, nurturing global dialogue, and supporting the next generation of visionary creators.
Cover of the All Impossible Deeds: A Report on the LACMA Art + Technology Lab, 2014–2025, © Museum Associates/LACMA
This month, LACMA is releasing All Impossible Deeds: A Report on the LACMA Art + Technology Lab, 2014–2025, a new publication celebrating the first 10 years of the Art + Technology Lab, edited by Joel Ferree, with contributions by Amy Heibel, Claire L. Evans, William Hackman, and David Karwan. This volume highlights projects from 45 grant recipients offering a behind-the-scenes look at how artists engage, interpret, and anticipate emerging technologies across shifting cultural contexts.
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