Hyundai Motor-Sponsored CNN Original Series ‘K‑Everything’ with Daniel Dae Kim Premieres Worldwide on May 9
- Hyundai Motor sponsors the new four-part series from CNN that explores the global rise of Korean culture, hosted and executive produced by Daniel Dae Kim
- The series premieres May 9 on CNN International and HBO Max, spotlighting the creative forces behind music, film, food and beauty
- The sponsorship aligns with Hyundai Motor’s ‘Progress for Humanity’ vision, celebrating Korea’s legacy of innovation and cultural influence
Press material
Hyundai Motor Company today celebrates the upcoming global premiere of the CNN Original Series, ‘K-Everything,’ on May 9.
As the exclusive sponsor, Hyundai Motor is proud to support CNN’s in-depth exploration of Korean culture’s global impact, hosted by Tony-award nominated actor, director, producer, and social advocate Daniel Dae Kim. The four-part series will air on CNN International and stream on HBO Max, delving into the pillars of Korean culture: Music, film, food and beauty.
The collaboration reflects Hyundai Motor’s journey from its Korean roots to becoming a global mobility leader, mirroring the rise of Korean culture on the world stage. Through its sponsorship of ‘K‑Everything’, Hyundai Motor aims to align its vision of ‘Progress for Humanity’ with authentic storytelling about Korean creativity and innovation that will reach a global audience.
What Is ‘K-Everything’ and Who Is Involved?
As CNN has announced, ‘K‑Everything’ is a four-part CNN Original Series that turns the global spotlight on Korea, exploring the country’s emergence as a cultural powerhouse. The series is hosted and executive produced by Daniel Dae Kim, who leads a guided exploration of Korea’s cultural rise.
Across four episodes, the series will examine the industries and creators driving the Korean Wave:
- Music: A look into the global success of K‑pop, featuring artists Psy, Taeyang, Jeon Somi, Allday Project and Meovv, and the fan culture powering the industry.
- Film: An exploration of Korea’s cinematic transformation, with voices such as actor Lee Byung Hun, director Yeon Sang‑ho, screen writer Kim Eun‑sook, and entertainment industry pioneer Miky Lee.
- Food: A journey through Korean cuisine’s global rise, from street food to Michelin‑starred dining, featuring legendary chefs and restauranteurs Corey Lee, Mingoo Kang, and Cho Hee Sook.
- Beauty: An examination of K‑beauty’s cultural roots and global influence, joined by top model Irene Kim and beauty influencer Leo J.
K-Everything marks a significant milestone as we develop a CNN Original Series with our long standing brand partner HMC for our global audience. We are proud to reach this inaugural moment where K-Everything will showcase forces behind Korea's cultural rise, tracing how distinct traditions evolved into global phenomena.
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How Does the Series Align with Hyundai Motor’s Vision?
Hyundai Motor’s sponsorship of ‘K-Everything’ reflects its own journey, having grown from its Korean roots into a global mobility leader alongside the nation's cultural renaissance. By supporting this series, Hyundai Motor is aligned with a story of how a deep heritage of innovation can create a global phenomenon. This approach reflects a common understanding that meaningful progress is driven not only by technology, but also by people and culture.
This commitment to meaningful cultural storytelling aligns with the company’s vision of ‘Progress for Humanity’, fostering inspiration and cultural exchange with audiences worldwide through the authentic narratives of a CNN Original Series. As part of Hyundai Motor’s enhanced global campaign with CNN International Commercial (CNNIC), the series also strengthens the companies’ 22-year partnership.
Where and When Can Audiences Watch the Series?
‘K-Everything’ premieres on Saturday, May 9 at 8 a.m. ET, and replays at 8 p.m. ET and on Sunday, May 10, at 11 a.m. ET and 3 p.m. ET on CNN International. The four‑episode series will air weekly on CNN International and will also be available to stream live for CNN International pay TV subscribers via CNN.com, as well as on CNN’s connected TV and mobile apps. The series will also be available on the premier global streaming platform HBO Max, where available.
In addition to the broadcast and streaming availability, a dedicated digital hub featuring a rich suite of digital and social content celebrating Korean creativity and cultural impact is available on CNN’s platforms at: https://edition.cnn.com/world/k-everything
