Hyundai and Amsterdam Fashion Week partner to support sustainable fashion
- Hyundai Motor Europe partners with Amsterdam Fashion Week to support Europe’s leading sustainable fashion event
- Partnership showcases shared commitment to innovation and environmental responsibility
- Special merchandise crafted from seat materials of Hyundai INSTER highlights company’s dedication to upcycling and sustainable design
- Hyundai collaborates with circular brand MARTAN to promote sustainable practices in fashion
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Hyundai Motor Europe and Amsterdam Fashion Week (AFW) announce their official partnership during the most sustainable fashion event in Europe. This collaboration marks a significant milestone in Hyundai’s ongoing commitment to sustainability, following the company’s vision of ‘Progress for Humanity’.
The partnership is driven by a shared goal of creating a more sustainable future through cutting-edge design and circular practices.
To celebrate this collaboration, Hyundai is producing an exclusive collection made from INSTER’s –Hyundai’s latest and smallest addition to its EV line-up – seat materials, a fabric created from recycled PET bottles. Using this material, among other sustainable solutions, underscores Hyundai’s commitment to upcycling and circular economy principles, transforming waste into high-quality, stylish products.
Partnering with Amsterdam Fashion Week is a testament to our dedication to progress and sustainability. Through this collaboration, we hope to highlight the importance of the circular economy and support the innovative minds who are leading the change.
Furthermore, Hyundai will support MARTAN, an innovative, fully circular brand during AFW, aiming to inspire other companies to adopt sustainable practices and contribute to a better tomorrow for future generations.
Collaborating with MARTAN is a natural fit for Hyundai, aligned perfectly with our commitment to a more sustainable future. Just as their creations show that raw materials do not need to be produced to create amazing fashion pieces, our cars incorporate sustainable materials that ensure high quality while reducing the impact on the environment.
In MARTAN’s words: “This season is all about taking big international steps. By doing so, we can transform our fully upcycled concept into an actual, impactful reality. Hyundai’s support and expertise are crucial in this process. Making hyper-sustainable fashion sexy and attractive is the goal. Together, driven by innovation and high-end design, we are joining forces in this mission.”
AFM will take place from 2 to 6 September, featuring a diverse line-up of designers, brands, and events focused on sustainable fashion.
Amsterdam Fashion Week
Amsterdam Fashion Week (AFW) is an annual event in September that celebrates fashion through a myriad of expressions including runway shows, presentations and events. Amsterdam Fashion Week embraces young talent as well as established designers and brands, both physically during the event and virtually on www.amsterdamfashionweek.nl. This platform offers an insight into the fashion industry through interviews, show reports and news articles, but also covers creative disciplines that frequently intertwine with fashion. Be it beauty, art, or interior design.
Disclaimer: CO2 and emissions data
- The Hyundai INSTER is not currently available for sale. Electricity consumption and CO2 values for this model have not yet been determined.
Contacts
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Adriana Cerami
Head of Section Corporate & Brand PR
acerami@hyundai-europe.comElvira Herrera
Corporate Communications Expert
eherrera@hyundai-europe.comMaria Bricio
Corporate & Brand Communications Expert
mbricio@hyundai-europe.comAnja Wente
Product PR & Communications Expert
awente@hyundai-europe.comÁngel Pino Pérez
Product Communications Professional
apinoperez@hyundai-europe.comKatharina Kupper
Hyundai Newsroom Lead
