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07.08.2024 Press release

Hyundai and Amsterdam Fashion Week partner to support sustainable fashion

  • Hyundai Motor Europe partners with Amsterdam Fashion Week to support the fashion event
  • Partnership showcases shared commitment to innovation and environmental responsibility
  • Special merchandise crafted from seat materials of Hyundai INSTER highlights company’s dedication to upcycling and sustainable design

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Hyundai Motor Europe and Amsterdam Fashion Week (AFW) announce their official partnership during the event. This collaboration marks a significant milestone in Hyundai’s ongoing commitment to sustainability, following the company’s vision of ‘Progress for Humanity’.

The partnership is driven by a shared goal of creating a more sustainable future through cutting-edge design and circular practices.

To celebrate this collaboration, Hyundai is producing an exclusive collection made from INSTER’s –Hyundai’s latest and smallest addition to its EV line-up – seat materials, a fabric created from recycled PET bottles. Using this material, among other sustainable solutions, underscores Hyundai’s commitment to upcycling and circular economy principles, transforming waste into high-quality, stylish products.

Partnering with Amsterdam Fashion Week is a testament to our dedication to progress and sustainability. Through this collaboration, we hope to highlight the importance of the circular economy and support the innovative minds who are leading the change.

Andreas-Christoph Hofmann Vice President Marketing, Product & PR at Hyundai Motor Europe

AFM will take place from 2 to 6 September, featuring a diverse line-up of designers, brands, and events focused on sustainable fashion.

Amsterdam Fashion Week

Amsterdam Fashion Week (AFW) is an annual event in September that celebrates fashion through a myriad of expressions including runway shows, presentations and events. Amsterdam Fashion Week embraces young talent as well as established designers and brands, both physically during the event and virtually on www.amsterdamfashionweek.nl. This platform offers an insight into the fashion industry through interviews, show reports and news articles, but also covers creative disciplines that frequently intertwine with fashion. Be it beauty, art, or interior design.

Disclaimer: CO2 and emissions data

  • The Hyundai INSTER is not currently available for sale. Electricity consumption and CO2 values for this model have not yet been determined.

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