At Hyundai, we know the importance of good design - Hyundai models are frequently recognised in international competitions for good design, and are frequent recipients of Red Dot awards. From Sensuous Sportiness to Parametric Dynamics, find out what design features are unique to Hyundai, and what makes up the Hyundai Look.

Latest news

24.11.2022 Press release

Hyundai Motor and Legendary Designer Giorgetto Giugiaro Collaborate to Rebuild Original 1974 Pony Coupe Concept

Hyundai Motor Company today announced it will work with Italian design firm GFG Style to rebuild the influential 1974 Pony Coupe Concept.

01.08.2022 Press release

The Istituto Europeo di Design presents the concept cars produced in collaboration with the Hyundai Europe Design Center

The Istituto Europeo di Design presents the thesis projects of the graduates in Transportation Design for the 2021/22 academic year, the result of the partnership with the Hyundai Europe Design Center.

22.04.2022 Press release

Hyundai Motor Wins Nine Honors at iF Design Award 2022

Hyundai Motor Company designs took nine honors at the world-renowned International Forum Design Award 2022.

14.04.2022 Press release

How Hyundai is using the latest VR technology to transform car design and make it more sustainable

In the past few years, Hyundai Motor has invested in a series of cutting-edge technological solutions to overhaul its design process.

09.12.2021 Press release

Hyundai Motorstudio Busan Asks ‘Do You Miss the Future?’ at New Exhibition Featuring Award-Winning Design Curation

Hyundai Motorstudio Busan has launched an exhibition titled “Do You Miss the Future?” that encourages new inquiries about the “value of time,” featuring creative design works curated by the grand winner of the inaugural Hyundai Blue Prize Design award.


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