27.03.2024 Story

Europe’s fan favourite gets facelift

Since its debut in 2004, the Hyundai Tucson has captured the hearts of European drivers, establishing itself as a bestseller and a fan favourite across the continent. In 2023 alone, 158,056 units of the compact SUV were registered in Europe, marking a notable increase in sales from the previous year.

Up until March 2024, 746,836 units of the current, fourth-generation Tucson have been produced for Europe at Hyundai Motor Manufacturing Czech (HMMC) and are being exported to 60 countries – some outside of the continent. The top three markets for Tucson in Europe are Germany, Spain, and the U.K.

Building on its legacy, Hyundai is presenting an update of its top seller, which boasts an array of enhancements, including an updated design, innovative technology, a powertrain line-up that better reflects customer needs, and an improved overall package.

New design, same classic look

As a leading, customer-centric brand Hyundai updated the new Tucson, which retains the progressive appeal of its predecessors while introducing fresh updates.

Inside, the new Tucson takes comfort and convenience to new heights, introducing a range of updates to enhance the in-car experience for the driver and passengers.

Apart from the seats and the centre door trim, the interior was completely redesigned, including the dashboard, centre fascia, steering wheel, and centre armrest.

From the redesigned steering wheel to the dual curved 12.3 inch displays for the cluster and infotainment, every detail is crafted with all occupants in mind. The crash pad has been redesigned to adopt a horizontal layout with an open tray.

The dual automatic temperature control has also received a new display. Other interior changes include a new armrest type, the introduction of a column type shift by wire behind the steering wheel, and an updated design to the upper door trim.

The seats also received a makeover with a new pattern and new material options (cloth & leather combination). For customers seeking more customisation, Tucson introduces a new interior colour pack, Cypress Green. Tucson N Line brings its own set of distinctive features to the interior, such as red stitching and details, such as the red ring around the engine start/stop button, and a textile suede & leather trim in Obsidian Black.

New tech to stay ahead

Hyundai recognises the pivotal role technology plays in enhancing driving pleasure for customers. In a bold leap forward, the company has equipped the new Tucson with a host of innovative features, blending sophistication and functionality, ready for the next adventure.

Maintenance and software updates for Tucson have never been simpler, thanks to electronic control technology facilitating Over-the-Air (OTA) updates. This improves the customer experience by ensuring the vehicle is always equipped with the latest software. Additionally, OTA enables access to Features on Demand (FOD) and the latest navigation and infotainment capabilities.

Boasting an impressive dual curved 12.3-inch display set-up that seamlessly integrates cluster and infotainment functions, Tucson not only delivers a futuristic look but also offers an intuitive and immersive interface. The expansive 12-inch projection Head-Up Display (HUD) further elevates the driving experience, providing the most relevant information right in the driver’s line of sight to minimise distractions.

Later this year, Tucson will support Hyundai Digital Key 2.0, featuring Ultra-Wide Band. This technology demonstrates the brand’s commitment to cutting-edge connectivity, highlighting convenience without compromising on safety. This advanced digital key technology eliminates the need for traditional keys, allowing Tucson to be unlocked from a few metres away and started without needing to place the smartphone on the wireless charging pad.

Rear Occupant Alert (ROA) with radar is ideal for families. The technology alerts the driver when motion or breathing is detected upon getting out of the car.

Illuminating the way forward, the Intelligent Front-Lighting System (IFS) takes the exterior lighting to a new level. The matrix beam LED technology automatically adapts to road conditions to ensure optimal illumination for the driver while reducing glare for others on the road.

Impressing customers with an updated features package

Customers have always praised Tucson for its level of equipment. In response, Hyundai pulled out all the stops and outfitted the fourth-generation Tucson with an enhanced features package, solidifying its position as a frontrunner in a highly competitive market.

Hyundai strives to meet the evolving demands of today’s drivers. In the realm of safety, the new Tucson goes above and beyond to keep its occupants safe. It stands out with its Advanced Driver Assistance Systems (ADAS), including Crosswind Stability Control (CWC), which works against strong winds at high driving speeds by applying partial braking and steering torque control, improving driving stability.

On top of the updated ADAS, Tucson now includes USB C-type connectivity. Recognising the increasing prevalence and efficiency of USB C-type ports, Hyundai has embraced this standard to offer faster data transfer and charging capabilities, perfect for a variety of devices.

Refined options for greener mobility

Strategically catering to various preferences and environmental concerns, the updated Tucson is available as an internal combustion engine vehicle, a mild hybrid, a pure hybrid, and a plug-in hybrid. One notable addition to the Tucson line-up is the introduction of the two-wheel-drive plug-in hybrid variant coming later this year, a move that reflects Hyundai’s commitment to expanding its eco-friendly mobility solutions.

To promote more zero-tailpipe-emissions driving, Hyundai has introduced the second generation of Green Zone Driving Mode, a geofencing capability exclusive to the plug-in hybrid variant. This cutting-edge feature enables the variant to seamlessly transition to pure-electric operation upon entering designated low-emission zones or areas with emission restrictions, empowering drivers to enjoy a greener, more sustainable driving experience.

The hybrid and plug-in hybrid variants offer Paddle Regenerative Braking Mode when driving in ECO mode. This allows the driver to adjust the intensity of regenerative braking using paddle shift levers on the steering wheel, providing three levels of deceleration control for enhanced convenience and fuel efficiency.

Tucson is not just a car; it is a testament to Hyundai’s dedication to exceeding customer expectations. With its winning combination of style, technology, and sustainability, Tucson remains the ultimate choice for drivers who yearn for the best.

Disclaimer: CO2 and emissions data

  • The new Hyundai Tucson is not currently available for sale. Fuel consumption and CO2 values for this model have not yet been determined.


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