Hyundai Drives Europe’s EV Momentum at Brussels Motor Show with STARIA Electric World Premiere and IONIQ 3 Teaser
- All-new STARIA Electric is the biggest EV in the Hyundai portfolio yet
- Concept THREE previews the future compact electric IONIQ 3, underlining the brand‘s focus on diverse European needs
- Electrification is at the heart of Hyundai’s strategy, with the most complete EV line-up
- Significant investments in local R&D and production strengthen Hyundai’s European footprint
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At the Brussels Motor Show 2026, Hyundai showcases a major product premiere: STARIA Electric, Hyundai’s first fully electric MPV, expands the brand’s EV portfolio into the multi-purpose segment. Designed for families, leisure and commercial applications alike, it offers a new level of space, flexibility and zero-emission driving, without compromise. Hyundai also displays Concept THREE, offering a glimpse of a future addition to the IONIQ line-up: IONIQ 3. Designed and produced in Europe, the compact electric model combines versatility, advanced technology and everyday usability, making electric mobility accessible to an even broader audience.
Raf Van Nuffel, Vice President of Product at Hyundai Motor Europe
With this strong presence at Brussels Motor Show, Hyundai makes a clear statement for its engagement in Europe and towards the future of mobility. A future defined by electrification, technological progress and a deep commitment to people, places and possibilities.
As one of the key players in Europe’s electric transformation, Hyundai continues to expand its role as a trusted mobility partner. With a steadily growing electric portfolio and a long-term strategy focused on sustainability, innovation and accessibility, the brand is shaping the next chapter of mobility across the continent.
Why does Europe matter more than ever?
Europe remains a cornerstone of Hyundai’s global strategy. With strong local roots and a clear long-term vision, Hyundai is reinforcing its contribution to sustainable growth, technological leadership and responsible mobility across the region. The brand operates across 42 European countries with a network of over 2,000 sales outlets. Two plants in Türkiye (Izmit) and the Czech Republic (Nošovice) account for almost 80% of Hyundai’s European volume. By combining strong local investments, innovative products and a clear vision for sustainable mobility, Hyundai is creating solutions that truly respond to the needs of European customers, today and for the future.
What investments will Hyundai make in Europe?
Hyundai continues to strengthen its European footprint through targeted local investments across key markets. This includes not only a €150 million investment at the new “Square Campus” at the Hyundai Motor Europe Technical Center in Rüsselsheim, which expands the center with additional 25,000 m² of advanced R&D infrastructure, but also the expansion of advanced testing capabilities at the Nürburgring, and the production of electric vehicles in Türkiye. Together, these initiatives reinforce Hyundai’s long-term commitment to Europe, supporting local expertise, innovation and industrial resilience while accelerating the transition towards sustainable mobility.
What does the future of electric mobility look like?
It is diverse, intelligent and designed around real life. With one of the most complete electric vehicle portfolios on the European market, Hyundai is helping to accelerate the continent’s shift towards zero-emission mobility. From the compact and accessible INSTER to the award-winning IONIQ 5 and IONIQ 6, and the flagship IONIQ 9, the brand offers electric solutions tailored to a wide range of lifestyles and mobility needs.
Hyundai is also taking a decisive step further by presenting the new hydrogen-powered NEXO. As one of the very few manufacturers worldwide to bring fuel cell technology to series production, Hyundai positions hydrogen not as a distant vision, but as a real, market-ready pillar of zero-emission mobility. NEXO clearly demonstrates the brand’s long-standing expertise and continued investment in hydrogen as a powerful complement to battery-electric vehicles.
This strong and continuously expanding line-up underlines Hyundai’s ambition to lead Europe’s EV transition with technology that is both innovative and accessible. With a clear ambition to fully electrify its European line-up by 2027, Hyundai continues to set the pace for accessible electric mobility.
What lies beyond the vehicle itself?
Hyundai’s commitment goes far beyond the car. The brand continues to invest in future mobility ecosystems. This includes advancements in energy solutions such as Vehicle-to-Grid (V2G) technologies, which turn EVs into active energy assets. Hyundai also invests in robotics innovations through its partnership with Boston Dynamics, advancing robotics for logistics, safety and smart mobility applications. These initiatives underline Hyundai’s ambition to go beyond manufacturing cars and actively shape the future of mobility and energy interaction.
About Brussels Motor Show
The Brussels Motor Show is Belgium’s largest indoor event, with 64 automotive brands confirmed for the upcoming edition. The most recent edition welcomed more than 300,000 visitors and over 1,100 media representatives from 38 countries, highlighting its relevance as a major European automotive platform.
Contacts
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Wolfgang Würth
Director PR & Communications
[email protected]Adriana Cerami
Head of Corporate & Brand PR
[email protected]Conor Twomey
Head of Product PR
[email protected]Elvira Vella-Herrera
Executive & Internal Communications Senior Expert
[email protected]Maria Bricio
Corporate & Brand Communications Expert
[email protected]Adrian Péré
Product PR Manager
[email protected]Katharina Kupper
Hyundai Newsroom Lead
[email protected]Patricia Lammers
Corporate Communications Expert
[email protected]Miguel Lopez
Product PR Specialist
