05.04.2023 Press release

Hyundai Enjoys Record-Breaking Start To 2023 With Its Largest Ever First-Quarter Market Share

  • Hyundai claims its largest ever first quarter car market share of 4.9%
  • Alternatively fuelled vehicles (AFVs) took 46% of sales, a rise of 16% year-on-year
  • TUCSON remains Britain’s favourite mid-size SUV by retail sales
  • More than 4,700 TUCSONs were sold in the first quarter, with 70% of these AFVs
  • Award-winning range soon to be joined by IONIQ 6 and All-New Kona

Press material

After a record-breaking 2022, Hyundai UK has maintained its extraordinary momentum into 2023, according to new data released by the Society of Motor Manufacturers and Traders (SMMT).

SMMT figures show that Hyundai claimed its largest ever first-quarter market share of 4.9%, with 24,087 new cars registered during the first three months of 2023. This impressive growth constitutes a rise of 22% over the same period last year, and mirrors the upward trajectory recorded throughout 2022 when Hyundai registered its record market share of 5.0%, selling 80,419 new cars in the UK.

Hyundai’s strategic positioning as a leader in electrification continues to pay dividends, with 46% of the new cars it registered during the first three months of 2023 alternatively fuelled vehicles (AFVs). This represents a significant 16% rise over the same period in 2022 and reflects how customers are embracing the wide array of models available, which encompasses hybrids, plug-in hybrids and fully electric options.

Leading the way again has been the TUCSON. After accounting for 27,839 registrations in 2022, it remains Hyundai’s best-seller and Britain’s most popular mid-size SUV with private buyers having secured more than 4700 retail sales (9,467 across all channels) between January and March, of which 70% were AFVs. It continues to find favour with retail customers and fleet buyers alike thanks to its compelling blend of stylish design, low-emission powertrains and generous equipment.

The figures complete a hugely successful first quarter for Hyundai, in which customers’ enthusiasm for the brand’s vehicles has been backed up by a series of awards from the industry, including the new IONIQ 6 which was announced as Euro NCAP’s Best in Class Large Family Car as well as World Car of the Year, World Electric Vehicle of the Year and World Car Design of the Year 2023. It follows from IONIQ 5’s picking up the same three awards in 2022, in an unprecedented success for Hyundai. This year, What Car? also crowned the i20 N as Hot Hatch of the Year and the SANTA FE Seven-Seater of the Year and Best Plug-in Hybrid for Big Families.

It is a source of great pride to everyone at Hyundai UK that we have enjoyed such a strong start to 2023, and it’s testament to our hugely desirable, high-tech range of vehicles and the hard work of our Retail Network. Hyundai continues to be an industry leader in providing advanced, electrified cars that look great and deliver innovative technology, and it is particularly pleasing to see customers embracing these models. It fills me with anticipation about the phenomenal potential of the new, all-electric IONIQ 6 and forthcoming All-New KONA, which promise to be tremendously exciting additions to our model line-up.

Ashley Andrew President of Hyundai Motor UK

Orders for the IONIQ 6 opened in November last year with prices starting from £46,575, and the first models will be delivered in May. The IONIQ 6’s sleek Streamliner styling and futuristic feel are already creating a buzz, and as well as its World Car of the Year victories, the car was named ‘Saloon of the Year’ at the 2023 GQ Awards in association with Michelin in February.

It will subsequently be joined by the All-New KONA, which was recently revealed to showcase a more dynamic road presence and driver-centric interior, as well as unique styling across its range of powertrains, which comprise all-electric, hybrid electric and internal combustion engine models.

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