Hyundai Motor Takes the Stage at Cannes Lions with ‘Night Fishing’
Hyundai hosted an exclusive seminar entitled ‘Cut the Ad. Roll the Show’ with Innocean to delve into the creative genius behind its acclaimed short film project.
Meet Manfred Harrer, President and Head of Hyundai Motor Group’s R&D division – the engineer shaping the next generation of global vehicles for Hyundai Motor, Kia and Genesis, and for whom progress still begins behind the wheel.
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