10.03.2022 Press release

Sustainability Struggles | Top 10 Barriers To Being Green Revealed

Press material

A new study reveals the challenges Brits face on the road to adopting a greener lifestyle, with 68% admitting they aren’t doing everything they could to help the environment.

The study of 2,000 people commissioned by car manufacturer Hyundai reveals that ‘cost’ is a top barrier stopping people embracing greener habits (with 55% of people saying so). Nearly half can’t bear the idea of giving up meat to be ‘environmentally friendly’, while 27% are confused about how best to be green. Others simply like to buy new things (21%), are too busy (20%) - or think they are hampered by where they live (10%).

When it comes to playing our part for the planet, 35% admit to feeling guilty about how little they do for the environment. It also emerged 1 in 5 adults feel it’s been harder to do things to help the environment over the last 12 months, following the effects of the pandemic and the need to prioritise other things.

The Top 10 Barriers To Being Green In 2022

  1. Cost
  2. Not wanting to be vegetarian/vegan
  3. Confusion over what to do
  4. Difficultly in giving up certain habits
  5. Enjoy buying new things
  6. A lack of time
  7. Doubt the effectiveness of it all
  8. A lack of motivation
  9. Restricted by home location
  10. Physical disabilities – for example, unable to walk or cycle

Hyundai set out to learn more about what we can individually and collectively do to support the planet, by taking the Hyundai IONIQ 5 on the road for its ‘Drive The Change’ tour. Climate campaigner and presenter Jamie Anley spoke to some of the UK's experts, leaders and changemakers committed to sustainability, to unpack the green habits and lifestyle choices that make meaningful impact.  A common theme that emerged was that we can all make a difference with the actions we take, no matter how small they seem.

Many seem to be struggling when it comes to making greener changes, but what we learnt through the Drive The Change tour is that we can do better for the environment by pressing on with the changes we can make both individually and collectively. Whether that’s cutting down on meat, using less plastic, or driving electric vehicles, we can all find ways to adapt our everyday lifestyles.

Ashley Andrew Managing Director, Hyundai Motor UK

The study also reveals generational differences. Seven in 10 Gen Z respondents – aged 18-24 – believe the last year has helped them understand more about what they can do to tackle climate change. 47% of those are constantly seeking tips and advice to help them be greener, compared with only 6% of those aged 55-64.

With escalating fuel costs, 40% of those aged 18-24 are considering switching to electric vehicles, compared to 22% aged 55-64.

Follow the series on the Hyundai website, Instagram at @HyundaiUK #DriveTheChange and subscribe to our YouTube channel to see more.

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