- A total of 46,351 cars registered in first half of 2023, a rise of 13.3% year-on-year
- Hyundai is the fourth biggest seller of alternatively fuelled vehicles (AFVs) in UK
- TUCSON remains country’s favourite mid-size SUV by retail sales
- Thriving Hyundai Business division has picked up a number of major fleet wins
- Sales success has been backed up an array of industry awards for product range
- IONIQ 5 and IONIQ 6 supply increasing, while All-New KONA deliveries set to start
In the first half of this year, Hyundai Motor UK claimed an impressive market share of 4.88% with 46,351 new cars registered compared to 40,908 in the same period last year. This represents a rise of 13.3% year on year, and continues the upward trajectory recorded throughout 2022, when Hyundai registered a total of 80,419 new cars in the UK.
In particular, the focus on offering a wide array of electrified options is resonating with customers, who have shown they appreciate Hyundai’s diverse product range, which includes hybrid, plug-in hybrid and fully electric cars. The 2023 figures to date illustrate that Hyundai is now the fourth biggest seller of alternatively fuelled vehicles (AFVs) in the United Kingdom, with 22,821 registered up to the end of June.
Star performer across the entire Hyundai line-up has been the TUCSON, which remains Britain’s most popular mid-size SUV with private buyers, having secured 8,684 retail sales and 18,678 across all channels, making it the fifth biggest selling car overall in the UK this year. Year on year, this latter figure constitutes a rise of 25.3%, and within this there has been a huge rise in interest in the TUCSON Plug-In Hybrid, which has recorded 3,639 registrations, an increase of 157% over the same period in 2022.
The figures round off a hugely successful six months for Hyundai, with the promise of more to come in the second half of 2023 as supply of the award-winning, fully electric IONIQ 5 and IONIQ 6 increases and deliveries get under way of the exciting All-New KONA, which is already receiving acclaim for its dynamic design, cutting-edge technology, spacious interior and excellent driving experience, as well as its wide choice of powertrains.
Hyundai UK’s Business division has gone from strength to strength, too. Having been revamped in 2022 to offer more dedicated support for fleet customers via a more focused website experience and an expanded virtual account manager team, it has delivered a number of significant wins in 2023, as more and more companies opt to embrace electrification with Hyundai.
Among the notable successes have been major orders of more than 100 cars from leading building materials supplier Nicholls & Clarke and textile rental company Johnson Supplier Group, and a landmark deal with Michelin to provide the tyre manufacturer’s UK division with its first-ever electric vehicles.
Hyundai’s continuing momentum has also been recognised with a string of high-profile awards for its exciting, innovative product range. In April, the Hyundai IONIQ 6 collected a hat-trick of top prizes at the World Car Awards, where it was crowned World Car of the Year, World Electric Vehicle and World Car Design of the Year, matching the performance of the Hyundai IONIQ 5 a year previously.
The IONIQ 6 was also named Best Company Car at the 2023 Autocar Awards, Saloon of the Year at the 2023 GQ Car Awards and Best EV Compact Executive Car by Fleet World at the Great British Fleet Awards.
Other models have enjoyed notable success, too. The All-New KONA was crowned Auto Express Car of the Year in early July, having also been named the title’s Small Company Car of the Year and Small SUV of the Year, while the TUCSON was crowned Mid-size SUV of the Year, and the New i10 was recognised as City Car of the Year.
There was recognition, too, from WhatCar? in January as the i20 N was hailed as Hot Hatch of the Year, and the SANTA FE Seven-seater of the Year and Best Plug-in Hybrid for Big Families.
Hyundai UK is enjoying a period of extraordinary momentum, as the first half of 2023 has demonstrated. We have a range of innovative and desirable cars that have really struck a chord with customers, as the latest registration figures attest, and our strategic positioning as a leader in electrification is really paying dividends, both with private buyers and in the fleet market, where our refocused Business division has secured some great partnerships. With supply of the award-winning IONIQ 5 and IONIQ 6 strengthening, and deliveries of the All-New KONA set to start, the second half of 2023 promises to build even further on this great start to the year.