- World premiere of the New i30 Fastback N, Hyundai’s next high-performance model
- Showcase of i30 N ‘N Option’ car to extend together with N Line Hyundai’s offer around N
- Innovative eco-mobility line-up with All-New Kona Electric and NEXO
- Exclusive briefing sessions with company’s top managers replace traditional press conference
At this year’s Paris Motor Show, we will present our future brand outlook based on the three core pillars of Assurance, Progress and Performance. With our N models we have started to create emotional value for our brand and we are extending our range of high-performance models with the i30 Fastback N. Furthermore, we are underscoring our position as a leader in future mobility with our strong eco-mobility line-up. As demonstrated by the All-New Kona Electric and NEXO, we are already making future mobility available to customers.
New press briefing concept: Hyundai Faces at Paris Motor Show
Instead of a traditional press conference, Hyundai will be offering exclusive briefing sessions with the company’s top managers at the 2018 Paris Motor Show, providing deeper insights into the brand’s direction and strategy in the fields of Assurance, Progress and Performance. In personal talks, Hyundai’s corporate experts will be explaining how Hyundai is transforming itself into a design-driven vehicle manufacturer with the highest demands on eco-mobility and driving pleasure. The representatives will include Diana Kloster (Head of Hyundai Color & Trim, Hyundai Motor Company), Andreas-Christoph Hofmann (Vice President Marketing and Product, Hyundai Motor Europe), Thomas Schemera (Head of High Performance Vehicle & Motorsport Division,Hyundai Motor Group) and Ki-Sang Lee (Senior Vice President, Hyundai Eco Technology Center, R&D Division).
‘Le Fil Rouge’: Hyundai’s future design direction
In line with Hyundai’s future design direction, the ‘Le Fil Rouge’ concept car will round off Hyundai’s presence at the Paris Motor Show. Just as the Intrado and the FE Fuel Cell Concept have already given a clear statement concerning the future models Kona and NEXO, ‘Le Fil Rouge’ is the introduction to the brand’s latest approach to design: the “Sensuous Sportiness” theme will be embodied in all future Hyundai vehicles, ranging from sedans to SUVs.