- Hyundai Motor UK has launched its world-first Contactless Car at an event at King’s Cross station with the help of its brand ambassadors, Double-Olympic Champion Nicola Adams and TV presenter Jake Humphrey
- The car, a zero-emission IONIQ, is part of Hyundai’s #DriveTheRebellion fundraising campaign for Stand Up To Cancer
- IONIQ has five embedded contactless payment points where people can TAP TO GIVE™ £5 or £10 to Stand Up To Cancer. The bespoke car reacts to every donation through audio, visual or electronic movement
- The Contactless Car is hosted in a specially constructed boxing ring, with both Nicola and Jake on-hand to help encourage donations that will help save lives
- Unique car also features an in-car photo booth that will instantly print photographs that can be stuck onto the IONIQ’s exterior – gradually, the car will be covered in a photographic mosaic showing the faces of those who’ve joined the rebellion against cancer
- Every person that visits the Contactless Car will have the opportunity to enter into a competition to win a brand new Hyundai IONIQ Electric Vehicle
- The contactless IONIQ supports Hyundai Motor UK’s mission to help Stand Up To Cancer raise vital funds for revolutionary life-saving research
It’s hugely important that we keep raising awareness of cancer; one in two people born after 1960 in the UK will be diagnosed with the disease in their lifetime, which means it affects all of us. That’s why we’re in the ring today to help beat cancer with Hyundai Motor UK and Stand Up To Cancer. We’re taking this world-first contactless Hyundai to the people of the UK, starting here in King’s Cross, so now playing your part in the fight against cancer is just one ‘tap’ away.
Working with specialist technology and fabrication partners, the Contactless Car is custom -made using Ardunio micro-controllers and Raspberry Pi micro-computers to ensure that the car reacts instantaneously to each and every contactless donation. The contactless readers are embedded into the panels of the IONIQ vehicle and work in tandem with the bespoke LED totaliser that is built into the front and rear number plates.
Following its launch at King’s Cross, the Contactless Car will be driven across the UK appearing at a number of Hyundai and Stand Up To Cancer events between May and November 2017.
Everyone at Hyundai UK is so proud to be involved with this world-first contactless car project. The idea is all about unity and innovation, and those are two things that we’re very good at within Hyundai UK. I’ll be at King’s Cross today and I’m looking forward to seeing people getting on board and donating through the Contactless Car – it’s so quick and easy but a bit of fun, too. People can come along at any time up until 9pm this evening to give it a go, and they’ll be playing their part in raising vital funds that will help save lives.
Joining the rebellion against cancer and helping to save lives just got a whole lot easier with the launch of Hyundai’s Contactless Car. Cancer affects so many of us, but together we can and will make a difference. Finding easy and fun ways to bring people together and encourage them to get behind our research is really important and Hyundai, with help from Jake and Nicola, is certainly doing that today.
For more information visit: www.hyundai.co.uk/drivetherebellion andwww.standuptocancer.org.uk.
** Based on the annual average number of cancer cases diagnosed in the UK between 2012-2014.
*** Notes to Editors: The Contactless Car will accept contactless payment via Visa, MasterCard, Apple Pay, V Pay, Maestro and Android Pay.