Media advisory note - Shackleton returns
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Hyundai has made history when a near-standard 2.2-litre diesel Santa Fe became the first passenger vehicle to be driven across the continent of Antarctica from Union Camp to McMurdo and back again.
Hyundai Motor has made history when a near-standard 2.2-litre diesel Santa Fe became the first passenger vehicle to be driven across the continent of Antarctica from Union Camp to McMurdo and back again. The Santa Fe was driven by Patrick Bergel, the Great Grandson of legendary polar explorer, Sir Ernest Shackleton.
The journey which took place in December 2016 was timed to commemorate the centenary of Shackleton’s heroic Trans-Antarctic expedition of 1914-16 and has been made into a short film by Hyundai which was shown for the first time at an event at the Hospital Club, London last night.
The list of assets is as follows and will be available on the Hyundai Press Office site (link through to hyundaipressoffice page where all the content is housed):
The journey which took place in December 2016 was timed to commemorate the centenary of Shackleton’s heroic Trans-Antarctic expedition of 1914-16 and has been made into a short film by Hyundai which was shown for the first time at an event at the Hospital Club, London last night.
The list of assets is as follows and will be available on the Hyundai Press Office site (link through to hyundaipressoffice page where all the content is housed):
- Press release – Automotive
- Press release – General
- Feature stories – 400 words, 750 words, 1200 words
- Q&A with Patrick Bergel, Great Grandson of Sir Ernest Shackleton
- Q&A with Gisli Jonsson, Arctic Trucks & Expedition Leader
- Images x 40
- Editorial film – 2 mins
- Social film – 30 seconds
- B-roll
Press contact
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Natasha Waddington
Head of PR
natasha.waddington@hyundai.co.ukRobin Hayles
Head of Product & Technical PR
robin.hayles@hyundai.co.ukEmma Illman
Product Press Officer
emma.illman@hyundai.co.ukHarriet Ward
PR Coordinator
