13.03.2024 Press release

iF Design Award Honors Hyundai Motor for 10th Straight Year, Praising IONIQ 5 N, Santa Fe and Santa Fe XRT Concept

  • Hyundai Motor wins more than 20 iF Design Awards, showcasing design excellence and innovation across multiple categories
  • iF Design Award recognizes IONIQ 5 N and all-new SANTA FE in the Product category, and SANTA FE XRT Concept in the Professional Concept category
  • Hyundai Motor named in several other categories for a variety of submissions, ranging from user interfaces to communications

Press material

For the 10th year in a row, Hyundai Motor Company has been awarded iF Design Award honors, this time for the brand’s IONIQ 5 N and all-new SANTA FE in the Product category, and the SANTA FE XRT Concept vehicle in the Professional Concepts class. The company also won several other iF Design Awards across a range of categories.

Winning multiple iF Design Awards further demonstrates Hyundai Motor’s design and technology excellence and raises its profile as an innovation leader. Achieving top honors across the world’s most respected design awards, as Hyundai has in recent years, proves its global design competitiveness.

We feel a tremendous sense of honor to receive acknowledgment from the iF Design Awards for these significant vehicles and innovations. This recognition serves as a testament to the exceptional dedication exhibited by our team of visionary designers, who poured their unwavering passion and commitment into this project, alongside our collaborative engineers at the R&D center. It highlights the remarkable competitiveness of Hyundai’s design identity within the global market.

SangYup Lee Executive Vice President and Head of Hyundai and Genesis Global Design

iF Design lauded several other Hyundai Motor submissions, including N Mode: Infotainment System for High-Performance (User Interface), HMGICS Safety Management Robot (Professional Concept), HMG Driving Experience Center, Hyundai Customer Experience Center Yokohama and FIFA Museum presented by Hyundai (Interior Architecture). The company’s first heritage campaign, Hyundai Heritage: PONY Exhibition, and associated initiatives were also honored in the Communication category.

Left: FIFA Museum presented by Hyundai Right: N Mode: Infotainment System for High-Performance (User Interface)

All award-winning entries are presented on www.ifdesign.com and published in the iF Design App.

The iF Design Awards were founded in 1954 by iF International Forum Design GmbH in Hanover, one of the world’s leading independent design institutions. Each year around 10,800 designs from 72 nations are considered for the awards, which honor and celebrate winners in 81 categories across nine disciplines: Product, Communication, Packaging, Service Design, Architecture, Interior Architecture, User Experience (UX), User Interface (UI) and Professional Concepts. To win an iF Design Award requires passing a rigorous two-stage selection process adjudicated by renowned design experts, signifying a design’s contemporary relevance and global impact.

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