18.09.2020 Press release

Hyundai's vision for emission-free mobility at GREENTECH FESTIVAL 2020

  • Hyundai Motor highlighted its vision for zero-emission mobility solutions at GREENTECH FESTIVAL 2020, which took place from 16-18 of September
  • During Switch Green, Swiss pioneer and Hyundai brand ambassador Bertrand Piccard outlined the importance of sustainable ecological cases that provide economic advantages for businesses
  • In addition, Andreas-Christoph Hofmann, Vice President Marketing and Product at Hyundai Motor Europe, presented insights about its upcoming dedicated EV brand, IONIQ, during a panel discussion on the subject of mobility innovation
  • Mark Freymüller, CEO of Hyundai Hydrogen Mobility, participated in a deep dive discussion about the company’s Fuel Cell truck business case for future mobility and energy solutions

Press material

Hyundai Motor presented its vision for emission-free mobility solutions at GREENTECH FESTIVAL 2020, which took place this week.

Through various deep dive discussions, the company highlighted its innovations and investments in sustainable automotive solutions, as well as offering insights into its new dedicated IONIQ line-up brand.

GREENTECH FESTIVAL 2020 took place as a hybrid digital-live format this year. In addition to a physical exhibition and live activities such as Switch Green, online formats ensured the digital participation of people not present on-site at the event in Berlin.

Speakers from Hyundai at GREENTECH FESTIVAL included Bertrand Piccard, Swiss pioneer and Hyundai brand ambassador; Andreas-Christoph Hofmann, Vice President Marketing and Product at Hyundai Motor Europe; and Mark Freymüller, CEO of Hyundai Hydrogen Mobility. During their appearances at the event, they outlined the company’s approach to zero-emission mobility. In addition, Hyundai exhibited its EV Concept 45, which personifies the brand’s smart mobility vision and illustrates the design direction of the upcoming IONIQ 5.

Hyundai’s participation in this year’s GREENTECH FESTIVAL has allowed us to showcase our innovations and investments that bridge the gap between economy and ecology, while also reaching a broader and interactive audience beyond the traditional automotive sector. Through a series of discussions we have highlighted the steps we are taking as a company to provide sustainable solutions for customers, further demonstrating that Hyundai is a leader of zero-emission mobility.

Andreas-Christoph Hofmann Vice President Marketing and Product at Hyundai Motor Europe

Switch Green: environmental solutions that are economically viable

Hyundai’s participation at GREENTECH FESTIVAL 2020 began on Wednesday September 16th, with Bertrand Piccard’s appearance at Switch Green, an exclusive format where the world’s most inspiring thought leaders presented their solutions for the planet.

As the co-founder and initiator of the Solar Impulse Foundation, Piccard drives innovation by developing economically-viable business solutions that can solve environmental problems. Like Hyundai, many of the organization’s environmentally-friendly business cases are exploring the role hydrogen will play in the energy revolution.

During Switch Green, Piccard outlined his belief that sustainable ecological solutions also provide economic advantages for businesses: “I am convinced that implementing clean and efficient technologies has become the only way to fulfill economic growth.”

Panel discussion: mobility innovation

On Thursday 17 September, Andreas-Christoph Hofmann participated in a panel discussion on the subject of mobility innovation. He presented insights about Hyundai’s zero-emission mobility roadmap and discussed the company’s upcoming IONIQ EV line-up brand.

During this session, Hofmann discussed how Hyundai is investing in fuel cell technology and start-ups to deliver green solutions which extend beyond cars, such as the maritime or logistics sectors, as well as those which have the potential to provide clean energy for households.

Hofmann also introduced Hyundai’s new dedicated EV brand IONIQ. He explained how this will allow the company to implement an entire ecosystem to make eco-mobility as convenient as possible for customers in the future. The brand will play a vital role in accelerating Hyundai’s plan to lead the global EV market. Starting in early 2021, the company will introduce three innovative models, encompassing a CUV, a sedan and an SUV. The 1st launch from the line will be the IONIQ 5 for which the company will soon start a pre-order campaign.

Deep dive discussion: Hyundai’s business case for future mobility and energy solutions

Hyundai also took part in a deep dive discussion on 17 September featuring Mark Freymüller, who presented the company’s Swiss business case for future mobility and energy solutions. Hyundai Hydrogen Mobility is a joint venture between Hyundai Motor Company and H2Energy. Through this partnership, Hyundai is promoting a green hydrogen ecosystem by putting fuel cell vehicles on the road in the form of its heavy-duty Hyundai H2 XCIENT Fuel Cell electric trucks.

During his appearance at GREENTECH FESTIVAL, Freymüller explained how Hyundai’s commitment to providing eco-friendly commercial vehicles as well as working with its partners for  the development of infrastructure offers proof of the company’s holistic approach to clean mobility. In addition, it demonstrates both the economic and ecologic viability of commercial fuel cell truck mobility, solving the chicken-egg dilemma.


GREENTECH FESTIVAL is a pioneering festival co-founded by the 2015 Formula 1 champion Nico Rosberg. Across three days at Kraftwerk Berlin, acclaimed thought leaders, pioneers and top exhibitors from across the world present their visions for the future through a series of keynotes, panel talks and workshops.

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