09.09.2020 Press release

Hyundai UK Bolsters Digital Retail Experience

  • Hyundai Motor UK is further enhancing its digital retail customer experience with new lead management software: RAPID RTC Lead Manager
  • Rolled out across the entire Hyundai Motor UK retail network, Lead Manager promises 100% response rate to all enquiries
  • Hyundai continues to pioneer digital retail technology, having first launched the online car sales service Click to Buy in late 2016

Press material

Hyundai Motor UK has further bolstered its digital retail offering with the addition of the latest lead management technology for its dealer network.

Hyundai Motor UK has always led the way in online and digital car sales, pioneering the Rockar digital store concept and launching the Click to Buy service in late 2016.

This latest investment brings the incorporation of RAPID RTC Lead Manager into the whole Hyundai UK network of retailers. It collects all digital leads and distributes them, in real time, to the employee best suited to reply; allowing retailers to provide timely, high quality responses to all online enquiries. The showroom tool also allows for a personalised response to be sent via the customers preferred communication channel.

Over the past few months we have seen more and more customers engaging with our established digital retail services, and seeking new ways to interact with our bricks and mortar retail sites. As the volume of these enquiries increases, we need to seek new ways to ensure we continue to deliver our customers the same level of service. With this Lead Manager technology in place, we can do just that, offering stay-at-home customers an experience just as informative and enjoyable as that which they would have received in the showroom.

Ashley Andrew Hyundai Motor UK MD

First impressions are vitally important as customer expectations of the online experience continue to grow. While we see more customers online with higher expectations, we also see reduced staff at dealerships making efficiencies in lead handling and quality assurance even more critical. We’re proud to support our partners at Hyundai Motor UK with the ability to place their customer at the core of what we deliver.

Pontus Riska Vice President Sales & Support – UK for RAPID RTC

Hyundai has always pioneered the use of digital retail technology, and became the first manufacturer to offer customers throughout the United Kingdom the chance to buy a car completely online in 2016 with Click to Buy. As with the incorporation of Lead Manager, Hyundai Motor UK’s digital retail tools are designed to complement the existing retail network by allowing them to receive more bona fide local leads.

To find your nearest Hyundai retailer, please click here: www.hyundai.co.uk/dealer-locator

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