- Official Chelsea FC partner, Hyundai launches ‘The Extra Mile’ competition which will reward the dedication of Chelsea fans. To find out more, click here https://blog.hyundai.co.uk/the-extra-mile
- To showcase how far some fans go in support of the Blues, Hyundai highlights the story of a superfan who travelled 12,000 miles in one week for his club
- American, Jake Cohen flew from Boston, USA to watch John Terry’s last game for Chelsea in May 2017, only to fly back to London the following week to watch the Blues face Arsenal in the FA Cup Final
- Part of Hyundai’s four year partnership with Chelsea FC
To enter, fans simply need to visit https://blog.hyundai.co.uk/the-extra-mile and tell Hyundai how they have gone the extra mile in support of Chelsea.
At the time, there were definitely some eyebrows raised among my friends and family when I told them I was flying to London to watch John Terry’s last home game at Stamford Bridge, but it was well worth it. It’s really fantastic to see Hyundai recognising the importance of fans and the lengths they go to follow their team with The Extra Mile. Through supporting Chelsea, I've met some incredible people from all over the world who also go the extra mile to support their club, from born and bred Londoners to fans from afar who use their holidays to come and watch Chelsea! I'm lucky enough now to live within walking distance from Stamford Bridge, so it's a lot easier to get to matches now!
To many, travelling that distance would seem extreme but to Jake it was just what he had to do. His dedication truly epitomises what football can mean to some people and his story is a great way for us to launch our search to find more fans that have gone to incredible lengths to support the Blues. The Extra Mile campaign fits perfectly with our aim of putting the fans at the heart of our partnership with Chelsea. We look forward to discovering and rewarding other supporters like Jake who have really gone that extra mile!
‘The Extra Mile’ is the next part of Hyundai’s season-long ‘For the Fans’ campaign, which aims to put supporters at the heart of all activity and bring fans closer to the game through its partnership with Chelsea FC.