- Hyundai commissioned artist Andreas Preis to create the ‘Drive A Statement’ Project Tucson: an eye-catching illustration on a New Tucson N Line
- Unique art work visualises model’s sporty style and N heritage
- New Tucson N Line combines a family SUV with premium Hyundai N sportiness
The New Tucson N Line combines the popular design, safety and comfort of Tucson with the motorsport-inspired dynamic styling and attitude of N Line. With its sportier, aggressive design elements, the model is aimed at people who want to “drive a statement” that is sophisticated, yet bold.
For this special occasion, Hyundai chose to work with Andreas Preis as he is renowned for his multi-faceted works of art. He specialises in illustration, murals and live paintings and likes to draw and paint portraits of abstract shapes and ornaments through a range of different mediums including paper, canvas, walls and wood.
The base colour of the illustration is Engine Red, and the artist has utilised the N Line colour palette of black, white, red and light blue. Preis’ design highlights key aspects of the model, such as its more aggressive and sporty front, which includes a new grille design, refined daytime running lights and new black-bezel headlamps. It also draws attention to the car’s elegant glossy black accents on the side mirrors and rear spoiler, as well as the dark alloy wheels and N Line badge. After designing the illustration, Preis transferred the work onto the car by hand with great attention to detail, with the whole production taking 72 hours of painting.
I was very excited to be asked by Hyundai to create an illustration on a New Tucson N Line. It is not every day you get to create an art work where a complete car is the canvas. With this project, I was able to turn the car into a statement of my own.
With the New Tucson N Line, we are appealing to a new customer base compared to the regular version. We therefore wanted Andreas Preis to create the ‘Drive A Statement’ Project Tucson to demonstrate that this is a special new model for Hyundai. I believe he has achieved this, and it fits perfectly with our claim that you are driving a statement. We will soon be displaying this unique car at events around Europe.
New Tucson N Line: a family SUV with Hyundai N sportiness
The Tucson N Line is the first Hyundai SUV with the sporty N Line look and feel. Available in three powertrain variants, the model provides customers with the option to choose a family-friendly vehicle that suits their daily driving needs.
The new trim features exterior and interior elements inspired by N, Hyundai’s high-performance range. The dynamic design features are complemented on the two petrol models by refined chassis and suspension settings to customers can experience a more sporty drive feel.
In the interior, consumers can enjoy N-branded leather sport seats and a sport steering wheel. Other enhancements include alloy pedals and the leather-wrapped, red-accented N gear shift lever.