- Adventurer Sophie Radcliffe will drive and conquer ten of the UK and Ireland’s most famous volcanic landscapes in the inaugural KONA 10 challenge
- The KONA 10 volcanic landscapes have been curated by historian Dr. Michael Scott to shed light on the little known volcanic history of the country and the extraordinary human activity inspired by these landscapes over millenia
- The KONA 10 challenge will involve the all-new KONA from Hyundai, a compact SUV with bold design
Sophie will drive as far as possible at each location, taking on routes that are normally not accessible to the public, to complete the challenge. When the car can go no further she will be on foot – running, walking, climbing or cycling to each location. The 72 hours will be non-stop, with Sophie catching some shut eye on ferries and in the back of the car before she hits the next volcano on the KONA 10 route.
There is the most incredible yet surprising volcanic history in the UK. The KONA 10 is going to shine a light on our volcanic heritage – from Snowdon to the Isle of Skye. This never before attempted route across the length and breadth of the UK and Ireland will take people on a journey through a rich and incredible tapestry of human history and achievement - from the ancient past, to the modern day.
I can’t believe I’m going to be the first person ever to attempt the KONA 10. To make it up 10 iconic volcanic passes in 72 hours will be a real challenge, but I love pushing myself physically and mentally, - so for me it’s all part of the adventure. Although I've completed extreme challenges all over the world, this is my first involving a car and volcanoes!
The all-new KONA is a compact SUV with a bold, sharp design with full-LED twin headlamps, two-tone roof and the choice of ten distinctive exterior colours. A true SUV with four-wheel drive the KONA also has head-up display, a high-end sound system by Krell and complete connectivity allowing passengers to use Apple CarPlay and Android Auto on the seven-inch screen.
This world first challenge is a perfect example of Hyundai’s ethos and the way we constantly look to push boundaries. It’s going to be a tough journey but the team is well prepared and confident they can conquer it in the time set. The new KONA, which is available with four-wheel drive, is well suited to those with an adventurous spirit. It offers all-round capability and is just as at home on urban roads as it is on mountain passes.