Behind the scenes

Latest press releases & stories

14.04.2022 Press release

How Hyundai is using the latest VR technology to transform car design and make it more sustainable

In the past few years, Hyundai Motor has invested in a series of cutting-edge technological solutions to overhaul its design process.

15.03.2022 Press release

Behind the scenes: transforming Hyundai Motor’s TUCSON into the “Beast”

Hyundai America Technical Center, Inc. gave the Hyundai TUCSON a makeover for its appearance as the TUCSON “Beast” concept prototype in Sony Pictures’ film Uncharted.

31.01.2019 Story

Hyundai previews Super Bowl LIII

With the best of the East Coast taking on the best of the West Coast this weekend, Hyundai – the official sponsor of Super Bowl LIII – prepares for fireworks at the finale of the NFL season.

08.10.2018 Story

Paris Motor Show 2018: inside Hyundai Motorstudio Paris

Mondial de l’Automobile Paris 2018, or the 2018 Paris Motor Show, is held at Paris expo Porte de Versailles. This year Hyundai is premiering its high-performance model the All-New i30 Fastback N.

28.09.2018 Story

Hyundai at the Paris Motor Show through the years

Ahead of the 2018 Paris Motor Show, we’ve taken a look at some of the models Hyundai Motor has introduced in previous editions of the event.

08.08.2018 Press release

Behind the scenes at the Hyundai SUV Driving Experience

Europe's motoring media jetted into Barcelona for the Hyundai SUV Driving Experience and got to drive the New Tucson, All-New Santa Fe and New Kona Diesel for the first time. Here’s how they got on.

11.07.2018 Press release

Fun in Frankfurt: the New Hyundai i20 driving experience

Europe’s motoring media flew into Frankfurt to experience the updated Hyundai i20 for the first time. They also got to demonstrate their competitive driving skills behind the wheel of the i20 R5.

05.03.2018 Story

Hyundai at the Geneva International Motor Show through the years

Ahead of the 88th edition of the Geneva International Motor Show, we’ve taken a look at some of the most innovative models Hyundai Motor has debuted at the event in recent years.

01.02.2018 Press release

Hyundai's Super Bowl preview

As Official Sponsor of Super Bowl LII, Hyundai looks ahead to what is likely to be an exciting finale to the NFL season.

29.01.2018 Press release

Hyundai vs the NFL: who will win?

NFL players are some of the fastest, strongest and most athletic sportsmen in the world. But are they tough enough to perform under the extreme conditions every Hyundai car are tested in?

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